The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.
“Deckers and Falls crystallize the relevant aspects of social media marketing in
an exciting and informal way. Not just for marketing types, No Bullshit Social
Media is a mustread for anyone who has a passion to grow their business by
learning how to listen and dialog with their customers.” —Scott Applebee, vice
president marketing, Travelpro ... —Kyle Lacy, author of Branding Yourself and
Twitter Marketing for Dummies “Pop! Finally a book that bursts the hype balloon
around social ...
Längst hat der Trend zur Personalisierung die Unternehmenswelt mit Wucht ergriffen. Unternehmen werden immer stärker anhand der Personen an ihrer Spitze beschrieben und bewertet. Besonders den CEOs großer Unternehmen kommt somit eine Schlüsselrolle in der Unternehmenskommunikation zu. Das Buch erörtert die Gründe und Auswirkungen medialer Personalisierung und untersucht in Fallstudien von DAX30-Unternehmen, wie das Kommunikationsmanagement mit der zunehmenden Personalisierung umgeht. Die Auswirkungen dieses Trends sind beträchtlich und umfassen Chancen und Risiken gleichermaßen. Eine CEO-Positionierung stützt sich dabei hauptsächlich auf wirtschaftliche Themen, umfasst jedoch auch soziale und emotionale Aspekte. Sie läuft in verschiedenen Phasen ab, in denen das Kommunikationsmanagement vor wechselnden Herausforderungen steht und unterschiedlich große Handlungsspielräume nutzen kann.
Die forschungsleitenden Fragen orientierten sich dabei konsequent an den
beiden im Theorieteil der Arbeit entwickelten Modellen personalisierter Media
Relations, die das Resultat einer umfassenden Analyse und Aufarbeitung des ...
Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections? Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing. With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time. The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published. Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.
Using the T-Connector Formula for Marketing and Public Relations Patricia
Faulhaber. and building trust. To further link this example, billboard campaigns
are part of the marketing plan. Even billboards can use the T-Connectors. It has
to be ...
Bidang Sarana dan Pelayanan Informasi, bertugas membantu penggunaan
komputer dan internet; c. ... Bagian hukum, bertugas menyiapkan data, daftar dan
naskah UU berdasarkan Sistem Jaringan dan Dokumentasi Hukum, serta daftar
...
On organizational communication.
(3) Kehadiran seni massa bersifat konsisten. Hal ini berhubungan dengan sifat
kevariativan (keberagaman), sehingga memberikan peluang setiap varian seni
massa tampil secara bergiliran hingga nyaris tidak sempat terjadi kevacuman.
Curriculum planning for Islamic junior high schools in Indonesia.
Curriculum planning for Islamic junior high schools in Indonesia.
On syllabus of 2013 curriculum of basic and core compentencies for grades 1-6 in Indonesia.
On syllabus of 2013 curriculum of basic and core compentencies for grades 1-6 in Indonesia.
History of Islam in Indonesia from 19th century to 20th century.
History of Islam in Indonesia from 19th century to 20th century.
