Sebanyak 323 item atau buku ditemukan

Marketing 3.0

From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

This provocative book tells how marketing can regain trust and influence inside and outside the organization." —Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic ...

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...

Successful Marketing Strategies for Nonprofit Organizations

Winning in the Age of the Elusive Donor

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Designing Successful Target-Date Strategies for Defined Contribution Plans

Putting Participants on the Optimal Glide Path

The ultimate guidebook for navigating the new world of pensions and retirement plans In the wake of the explosive growth of defined contribution (DC) plans invested with target date strategies, and the understanding of how important these strategies can be in effectively meeting retirement income goals, plan sponsors are seeking more optimal target date approaches. This timely book provides you with in-depth answers from the nation's most qualified and experienced experts to pressing questions about DC plan design. Presents the views of individuals from all across the market Includes a broad range of plan sponsors both in the corporate world and in the public/government sectors Offers views from consultants and advisors from the most respected firms, academics who teach at leading universities, and other innovative leaders With a broad range of knowledge and insight, Designing Successful Target Date Strategies in Defined Contribution Plans helps you understand the evolution of DC plans, pulls together all angles of what it takes to develop custom target date strategies, and provides you with a look ahead to the future.

As with any design project, it is key to begin with a definition of success. How
does one define success in a DC plan? Over the past decade, the primary
measure of DC plan success has been quantity rather than quality, as plan
sponsors ...

Strategies for Profiting on Every Trade

Simple Lessons for Mastering the Market

An accessible guide for traders looking to boosting profits in the financial markets from a trading superstar Dubbed “The Messiah of Day Trading” by Dow Jones , Oliver Velez is a world-renowned trader, advisor, entrepreneur and one of the most sought after speakers and teachers on trading the financial markets for a living. His seminars and workshops have been attended by tens of thousands of traders the world over. In this highly-focused and effective trading resource Velez imparts seven key lessons to further any trader’s education. From market basics to managing trades, trading psychology to investment planning, technical analysis and charts to income versus wealth building, these lessons contain powerful insight and advice far beyond anything you’ll find in most introductory trading books. Each section of the book offers clear examples, concise and useful definitions of important terms Includes more than ninety charts illustrating market challenges and opportunities, how to profit from patterns, and much more Written in the parlance of the day trader’s world, this book offers you the experience of being taught trading skills by the best of the best

... can take advantage of other people's mistakes by playing this long at the right
time. Watch for your reversal times—they can make your trading all the shorted
that pattern. Perhaps you would not have. Actually, traders try more successfull.

Abnormal Psychology, 2nd Edition

This innovative book encourages readers to see that the multiple forces of causality in mental illness are frequently more important than the rigid definitions of diagnosis. While thoroughly covering the DSM system, the second edition places DMS-IV in a larger context, focusing on six core concepts designed to help them better detail, classify, explain and understand abnormal behavior. In addition, biological explanations and treatments at the beginning of each chapter highlight the growing emphasis on the biological components of psychological disorders.

This innovative book encourages readers to see that the multiple forces of causality in mental illness are frequently more important than the rigid definitions of diagnosis.

Abnormal Psychology, Study Guide

Work more effectively and gauge your progress along the way! This Study Guide is designed to accompany Hansell and Damour’s Abnormal Psychology. In line with the text, the study guide activities stress meaning and application over memorization. Each chapter includes a plethora of study questions and practice tests, along with a chapter summary highlighting key concepts and terms. Abnormal Psychology by James Hansell and Lisa Damour offers a new, innovative approach to the teaching of abnormal psychology. Rather than using the DSM-IV-TR as the backbone of their text, the authors introduce six core concepts that illuminate this complex and ever changing field. These concepts, which appear in each chapter of the text, help students understand the material, and make the field intriguing and appealing: The importance of context in defining and understanding abnormality The continuum between normal and abnormal behavior Cultural and historical relativism in defining and classifying abnormality The advantages and limitations of diagnoses The principle of multiple causality The connection between mind and body in abnormal behavior The text fully covers the latest DSM-IV-TR system and categories, but uses the core concepts as an organizing force to provide an effective alternative for professors searching for a more dynamic text. Hansell and Damour have also streamlined the traditional table of contents to a fourteen chapter, affordable text without eliminating important material. For example, research methods are discussed throughout the text, social and legal issues are addressed in the chapters where they are most relevant, and treatment methods are covered in every chapter rather than in a separate chapter on psychotherapy.

This Study Guide is designed to accompany Hansell and Damour’s Abnormal Psychology. In line with the text, the study guide activities stress meaning and application over memorization.

Case studies in abnormal psychology

Consists of 22 detailed case studies concerned with behavioral disorders focusing on symptoms, the client's history, treatment & outcome. Numerous cases feature vignettes from the initial therapy interviews or from the therapy itself. Describes case failures along with successes & pinpoints gaps in current knowledge. New to this edition: cases on anorexia nervosa, bulimia nervosa & PTSD (rape trauma), updated terminology to conform to DSM-IV, general update of the etiological discussions associated with each case & more balanced discussion of the psychodynamic approach.

Study guide, Abnormal psychology, fifth edition

Visit www.wiley.com/college/wileyplus or contact your Wiley representative for more information.

Visit www.wiley.com/college/wileyplus or contact your Wiley representative for more information.

Abnormal Pyschology, Study Guide

This book introduce readers to abnormal psychology, addressing the causes of psychopathology as well as issues in the treatment and prevention of abnormal behavior. It uses four perspectives to study abnormal psychology—biological, psychoanalytic, learning, and cognitive.

This book introduce readers to abnormal psychology, addressing the causes of psychopathology as well as issues in the treatment and prevention of abnormal behavior.