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Media Relations in Sport

Any student interested in a career related to sport media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition. The emphasis of these topics is not so much related to a theoretical understanding of sport media, but rather a practical one. The book is written with the idea that sport media communication does not exist as only something to be discussed in the abstract. Rather, there are fundamental skills, approaches, and procedures that relate directly to the success of communication. While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport media that remain its foundations.

While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport ...

Public Relations For Dummies

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Understanding the Crash

Understanding the Crash starts with a simple question that still haunts us all: What has happened to the world economy? With the kind of striking precision that only graphic nonfiction can provide, Seth Tobocman and Eric Laursen explain just how we got into this mess — and how we can get out of it. Looking back across more than a quarter century, the authors outline the roots of our current economic crisis. They show how the troubles of a working-class community in Cleveland or a newly built suburb of Miami became an international financial crisis, explaining the complex new forms of credit that came into being because of financial deregulation, and how they created an economic whirlpool. From there they discuss how, over the same time span, a smaller and smaller group of people came to control a larger and larger percentage of the world’s money — a result of rising inequality that, combined with the shortage of affordable housing, a decline in real wages, and our unwavering belief in an “ownership society,” impelled poor people into debt. Tobocman and Laursen conclude with a consideration of a restructured financial system and a look toward a culture of sustainability — one that covets real wealth in the form of security, meaningful work, and community.

Dedicated to our grandparents, who were witness, to the Great Depression:
Rosemary Wehrle, Maryjane Finlay, Tage Laursen, Dagmar Jensen Laursen,
Harold Sherwin, and Edna Crow Sherwin (Above: portrait of Helen Tobocman,
painted ...

Revit Architecture 2010

No Experience Required

Author and Revit Architecture expert Eric Wing walks you through designing, documenting, and presenting a four-story office building. The continuous tutorial begins with the Revit interface and standard conventions for placing walls, doors, and windows, then progresses through the building's design as would happen in the real world. You'll learn how to work with structural grids, beams, and foundations; add text and dimensions; build floors layer by layer; join exterior and interior walls; and create roofs and ceilings as well as stairs, ramps, and railings. You'll also be introduced to using embedded families and formulas, crucial site considerations, and importing and exporting to various formats. For Instructors: Teaching supplements are available for this title.

On the technical side, thanks to Willem Knibbe for acquiring the book and
working with me on my manuscript, and for his constant patience as I lumbered
through each chapter. Thanks, of course to Technical Editor Lynda Jensen ...

Innovations in Adolescent Substance Abuse Interventions

Innovations in Adolescent Substance Abuse Interventions focuses on developmentally appropriate approaches to the assessment, prevention, or treatment of substance use problems among adolescents. Organized into 16 chapters, this book begins with an assessment of adolescent substance use; theory, methods, and effectiveness of a drug abuse prevention approach; and problem behavior prevention programming for schools and community groups. Some chapters follow on the community-, family- and school-based interventions for adolescents with substance use problems. Other chapters explain psychopharmacological therapy; the assertive aftercare protocol for adolescent substance abusers; and twelve-step-based interventions for adolescents.

Treatment efficacy refers to intervention strength in producing an expected
positive effect under optimal conditions of participant sampling, treatment setting,
and treatment implementation (Hoagwood, Hibbs, Brent & Jensen, 1995;
Seligman, ...

The Restless Universe

Understanding X-Ray Astronomy in the Age of Chandra and Newton

Carl Sagan once noted that there is only one generation that gets to see things for the first time. We are in the midst of such a time right now, standing on the threshold of discovery in the young and remarkable field of X-ray astronomy. In The Restless Universe, astronomer Eric Schlegel offers readers an informative survey of this cutting-edge science. Two major space observatories launched in the last few years--NASA's Chandra and the European Newton--are now orbiting the Earth, sending back a gold mine of data on the X-ray universe. Schlegel, who has worked on the Chandra project for seven years, describes the building and launching of this space-based X-ray observatory. But the book goes far beyond the story of Chandra. What Schlegel provides here is the background a nonscientist would need to grasp the present and follow the future of X-ray astronomy. He looks at the relatively brief history of the field, the hardware used to detect X-rays, the satellites--past, present, and future--that have been or will be flown to collect the data, the way astronomers interpret this data, and, perhaps most important, the insights we have already learned as well as speculations about what we may soon discover. And throughout the book, Schlegel conveys the excitement of looking at the universe from the perspective brought by these new observatories and the sharper view they deliver. Drawing on observations obtained from Chandra, Newton, and previous X-ray observatories, The Restless Universe gives a first look at an exciting field which significantly enriches our understanding of the universe.

I thank my agent, Jeanne Hanson, and my editor, Kirk Jensen, for seeing the
potential in an early draft of this book. Thanks to the copyeditor, Jane Taylor, for
catching several recurrently missed mistakes, and to the production editor,
Joellyn ...

Modern Welfare States

Scandinavian Politics and Policy in the Global Age

Einhorn and Logue analyze the political, economic, and social challenges facing the industrial democracies of Denmark, Finland, Iceland, Norway, and Sweden.

... Ole Borre, Gerd Callesen, Erik Damgaard, Lena Daun, S0ren Dyssegaard,
Leslie Eliason, Marna Feldt, Svava Guojonsdottir, Don Hancock, Christine
Ingebritsen, Bjarne Jensen, Anker Jorgensen, Ulf Lundvik, Anders Mellbourn,
Ken Miller, ...

A Concise Introduction to the Statistical Physics of Complex Systems

This concise primer (based on lectures given at summer schools on complex systems and on a masters degree course in complex systems modeling) will provide graduate students and newcomers to the field with the basic knowledge of the concepts and methods of statistical physics and its potential for application to interdisciplinary topics. Indeed, in recent years, statistical physics has begun to attract the interest of a broad community of researchers in the field of complex system sciences, ranging from biology to the social sciences, economics and computer science. More generally, a growing number of graduate students and researchers feel the need to learn some basic concepts and questions originating in other disciplines without necessarily having to master all of the corresponding technicalities and jargon. Generally speaking, the goals of statistical physics may be summarized as follows: on the one hand to study systems composed of a large number of interacting ‘entities’, and on the other to predict the macroscopic (or collective) behavior of the system considered from the microscopic laws ruling the dynamics of the individual ‘entities’. These two goals are, to some extent, also shared by what is nowadays called ‘complex systems science’ and for these reasons, systems studied in the framework of statistical physics may be considered as among the simplest examples of complex systems—allowing in addition a rather well developed mathematical treatment.

It is a pleasure to thank Guillaume Beslon, Tommaso Roscilde and Sébastian
Grauwin, who were also involved in some of the lectures mentioned above, as
well as Pablo Jensen for his efforts in setting up an interdisciplinary Master
course on ...