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Econometrics

Originally published in 1951, this volume reprints the classic work written by one of the leading global econometricians. Econometrics is structured as followed: Part 1 explains the relationship of Econometrics to Economics and Statistics. Part 2 outlines the process of formulating economic hypotheses mathematically and of subjecting them to a statistical test. Part 3 deals with the various component equations of the economic system - the psychic reactions, technical relations and reactions of business life and describes the process of setting up an economic model of the system as a whole. Part 4 llustrates the use of econometric methods for policy purposes.

In this connection the fact pointed out by Zimmerman* is important that before
1910 railway investments formed a much more important part of total investments
than after that year. § 38. Substitution Elasticities In commercial relations— which
belong to the field of "objective" decisions described in § 36— competition still
plays an important role and consequently also the substitution elasticity between
products supplied by competing firms or countries. The trade of a small country in
 ...

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

The purpose of this paper is to address this theoretical gap by drawing on the
marketing and leisure literature to understand members' consumption of Tate
using the involvement construct. Tate, a portfolio of four art museums in the UK,
has more than 90,000 members that receive a benefits package in return for a
membership fee. Data were collected using an interpretive, qualitative approach.
A total of 59 face-toface semi-structured interviews were conducted with Tate
Members ...

Social Marketing

From Tunes to Symphonies

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

relationship marketing in Chapter 2). In this way, digital media can again be seen
as an extension to current thinking.Inparticular, echoingour discussions of
planning in Chapter 4, it raises a series of strategic and operational questions
about the target audience, the organizational resources andthe social marketing
strategy/intervention (seeBox6.1). Plusça change, plusc'estla même chose! The
commercial sector is alsoembracing digital media and learning lessons aboutthe
rules of ...

Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Chapter 1 outlines the intellectual foundations of social marketing and the
historical develop- ment of the field since the early 1970s. Key debates discussed
include the extent to which marketing methods developed for commercial
marketing practice can be applied to non- profit organisations and behavioural
change (which in turn lead to a discussion as to whether marketing is inherently a
field that encourages consumptive practices); differences between social
marketing and ...

Social Marketing

American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the ?how? and ?why? of this growing trend in marketing. Social Marketing brings you an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM program with that of ?ambush? advertising, a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities, a wary look at the ?darker sid.

Introduction Marketing is under fire. The challenges fall into several categories
but include questions about the costs of marketing and the consumerist values
that marketing is perceived to promote. Calls for legislation and regulation to
counter alleged marketing “abuses” are becoming more strident (Day and
Montgomery, 1999). Marketers must address these issues and articulate more
effectively the discipline's multi-faceted contributions to society. Ironically it is now
more than three ...

Social Marketing

Advances in Research and Theory

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

driven by the increased need of nonbusiness organizations for marketing
services. Recently, research has pointed out some of the antecedents that allow
for social marketing to occur. These include (among others): (a) open competition
for the acceptance of ideas and behaviors that exist in developed countries (
Rothschild, 2001), (b) increasing pressures on policy makers to implement their
policies, and (c) increasing mobility in society with its accompanying decrease in
the strength ...

Fundamentalism in America

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

On the contrary, says Elaine Showalter, fundamentalism has become one of the
lead agencies in the psychic propulsion of 'millennial America, from neurosis to
psychosis, from Cold War ideology to revivalist religion (Showalter 1997, p. 26).
Fundamentalism, write Katherine Dunn and Jim Redden, is for those who believe
in the existence of 'a mind-numbingly vast conspiracy theory' (Dunn and Redden
1995, p.11). As a revivalist movement, it occupies a place of pivotal influence in a
 ...

Market Analysis

Assessing Your Business Opportunities

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!

Assessing Your Business Opportunities William Winston, Robert E Stevens,
Philip K Sherwood, John Paul Dunn. opportunities, their side effects have often
been higher costs. Pollution control devices, reporting requirements, tax policy (
windfall tax), safety policy, and other government controls and regulations have
added costs to the industry and the consumer. Evaluation of past and proposed
legislation is an essential part of strategic planning for all organizations. Political
Conditions ...

The First Christians in Their Social Worlds

Social-scientific Approaches to New Testament Interpretation

First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Dunn's approach necessitates, moreover, that he gives Ioudaizein an unlikely
meaning. He wants this to mean Judaise in a lesser sense, so that Paul would be
merely attributing to Peter a wish to have the Gentiles adopt some less draconian
Jewish practices, in particular Pharisaical purity and tithing. As already noted,
however, a reader of the letter, at least one who regarded the Antiochean
passage as somehow related to the position in Galatia, would tend to assume
that this word ...

Handbook of Design Research Methods in Education

Innovations in Science, Technology, Engineering, and Mathematics Learning and Teaching

This Handbook presents the latest thinking and current examples of design research in education. Design-based research involves introducing innovations into real-world practices (as opposed to constrained laboratory contexts) and examining the impact of those designs on the learning process. Designed prototype applications (e.g., instructional methods, software or materials) and the research findings are then cycled back into the next iteration of the design innovation in order to build evidence of the particular theories being researched, and to positively impact practice and the diffusion of the innovation. The Handbook of Design Research Methods in Education-- the defining book for the field -- fills a need in how to conduct design research by those doing so right now. The chapters represent a broad array of interpretations and examples of how today’s design researchers conceptualize this emergent methodology across areas as diverse as educational leadership, diffusion of innovations, complexity theory, and curriculum research. This volume is designed as a guide for doctoral students, early career researchers and cross-over researchers from fields outside of education interested in supporting innovation in educational settings through conducting design research.

This highlights the issuesoftime and complexity(andmoney) that oftenkeep
design projects fromleadingto systematic and programmatic theory. Second,
ourmodel is provided asa first stepinthe establishment of standards by which
design research can be evaluated. Different types of research and development
can be mapped onto this model withfidelity, andthe scholar outsidethe science
and mathematics education fields, which represent the bulk ofthe research
wehave reviewed, ...