北大光华管理学院IMBA、MBA推荐用书。
北大光华管理学院IMBA、MBA推荐用书。
Business - Engaging Students without Compromise. In this, the eighth Canadian edition of Business, we continue to emphasize our long-standing principle of “Doing the Basics Best.” Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. MyBusinessLab is not included with the purchase of this product.
In this, the eighth Canadian edition of Business, we continue to emphasize our long-standing principle of “Doing the Basics Best.” Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help ...
Griffin's "Business ActiveBook" is an interactive, online, digital book that uses multimedia resources to greatly enhance the learning experience. "Business, Sixth Edition," provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. This best-selling book has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business" and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal"--and, at the same time, more practical"--access to people who do business by letting readers ask them questions about cutting-edge business issues and practices. A six part organization covers: the contemporary business environment, the business of managing, understanding people in organizations, understanding principles of marketing, managing operations and information, and understanding financial issues. For anyone who wants to better understand the business environment and the people who populate it.
This best-selling book has captured the flavor and excitement of the new economy in all of its rapidly evolving practices.
THINK & ANALYZE — like a business professional. Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability. Note: If you are purchasing an electronic version, MyBizLab does not come automatically packaged with it. To purchase MyBizLab, please visit www.MyBizLab.com or you can purchase a package of the physical text and MyBizLab by searching for ISBN 10: 0133581977 / ISBN 13: 9780133581973.
This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.
Currency and application are what engages today's business students: Ebert 8ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors: before, during and after class. Cutting-edge firsts, up-to-date issues that shape today's business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful-comprehensiveness, accuracy, currency, and readability. Note: You are purchasing a standalone product; MyBusinessLab does not come packaged with this content. Students, if interested in purchasing this title with MyBusinessLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyBusinessLab, search for: 0134302079 / 9780134302072 Business Essentials, Eighth Canadian Edition Plus MyBusinessLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0134000099 / 9780134000091 Business Essentials, Eighth Canadian Edition 0134298403 / 9780134298405 MyBusinessLab with Pearson eText -- Valuepack Access Card -- for Business Essentials, Eighth Canadian Edition
This new edition continues with the strengths that made the previous editions so successful-comprehensiveness, accuracy, currency, and readability.
