""Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - Edward Bernays, Propaganda A seminal and controversial figure in the history of political thought and public relations, Edward Bernays, was a pioneer in the scientific technique of manipulating public opinion. A technique he famously dubbed the "engineering of consent." But it was during World War I, that he became an integral part of the U.S. Committee on Public Information, a shadowy but powerful propaganda apparatus which was mobilized to prepare, advertise and sell the great war to the American people. So they did it with the message "Make the World Safe for Democracy." This operation would become the defacto standard in which marketing strategies for future wars would be based upon.
" - Edward Bernays, Propaganda A seminal and controversial figure in the history of political thought and public relations, Edward Bernays, was a pioneer in the scientific technique of manipulating public opinion.
Pursuing our investigation within our self- prescribed boundaries of periodicals,
the five years between 1945 to the first months of 1952, we must further develop
a technique. 1 . Technique To achieve a precise means of describing the
contents ...
On propaganda, public opinion, and politics in Indonesia.
Atau pengakuan akan keberagaman antara; pengakuan dan penghargaan
terhadap keanekaragaman dengan terpeliharanya stabilitas politik dan
pemerintah, dari Aren Lijphart. Sedangkan Amien Rais mengajukan sepuluh
kriteria (definisi) ...
Tel est le crédo des jeunes cadres du marketing dont la bible reste l'ouvrage de
Mac Ginnis, The Selling of the President. Mac Ginnis raconte comment une
équipe de publicitaires avait réussi à vendre le produit « Nixon président » aux ...
