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The Venture Imperative

A New Model for Corporate Innovation

The Venture Imperativeis strongly practical in orientation…a must-read for those serious about launching a corporate venturing unit within their own company. -Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk? In this groundbreaking book, Heidi Mason and Tim Rohner-leading voices in venture strategy-prove that corporate venturing is thebestway to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office-a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D. Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: · Create a diversified portfolio of ventures to drive new growth opportunities · Optimally allocate people and capital · Recognize-and remedy-failing ventures at any stage · Keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development · Measure the results · Continuously innovate The authors also show how to utilize the proven Bell-Mason Venture Development Framework-derived from the time-tested best practices of successful new ventures-as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs. Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.

A New Model for Corporate Innovation Heidi Mason, Tim Rohner. appendix. c.
nanyang ventures's use of the bell-mason venture development framework The
Bell-Mason Venture Development Framework and Diagnostic was created by ...

New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.

The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.

The Business Plan Workbook

A Practical Guide to New Venture Creation and Development

One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business ...

New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk ...

New Technology-based Firms in the New Millennium

Based on the formation and growth problems of High Technology Small Firms (HTSFs) begun in 1993, this body of work maps the evolution of research in this area through academic research and government policy towards a sector that is the key to future prosperity of developed and developing notational economies throughout the world.

While much effort has been directed at understanding the roles of venture capital,
angel investment and public investment, there does not appear to be much
analysis of the industry-level effects as a new industry is emerging. In this chapter
 ...

Beyond the Business Plan

10 Principles for New Venture Explorers

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and ...

The determinants of new venture performance

strategy, industry structure and entrepreneur

venture capital firms screen tens of thousands of opportunities in a year to identify
those 600-300 companies a year that have the greatest potential." The fact that
venture capitalists devote considerable resources to evaluating investment ...

The Life Cycle of Entrepreneurial Ventures

This book discusses topical issues in entrepreneurship organized around the various stages of venture creation, development and performance. It is arranged in several parts, dealing with the pre-start stage, followed by venture creation, financing ventures, venture development, and venture performance. Each part contains several chapters written by experts in the relevant field. The multi-disciplinary flavor of the book is complemented by its international evidence base, featuring results from a range of different countries. The book will help researchers and practitioners who want to pinpoint the key points emerging from the latest academic thinking.

This transformation is most vividly noted in the launch of the new venture, a
milestone in the firm's life (Aldrich, 2000; Carter, Gartner and Reynolds, 1996). By
then, an entrepreneur would have searched for and identified a viable
opportunity, ...

The Life Cycle of New Ventures

Emergence, Newness and Growth

The contributors to this book provide a cross-national comparison of venture emergence, newness and growth. Their chapters examine the influences of cultural, social and economic factors on venture development, compare the approaches of entrepreneurs who move from idea to emerging organization, and investigate acquisition and development of resources in growth and performance. The authors consider important issues in new ventures research such as technology commercialization, management team development, and influence of equity funding. While its particular focus is on Norway and the US, the book offers broad and intriguing contributions with regard to the emergence and growth of knowledge based firms in developed economies, and has implications for both direct and indirect government policy with regard to stimulating the formation and development of knowledge based firms. Scholars and students of entrepreneurship, international studies and economics, policymakers, international business experts and economic development specialists will find this rigorous analysis of the utmost importance.

Emergence, Newness and Growth Candida G. Brush, Lars Kolvereid, L. Oystein
Widding, Roger Sorheim. PART III Newness 7. A process model of venture
creation by immigrant entrepreneurs Part III: Newness.

Financing the New Venture

Shows small business owners how to raise capital from a variety of sources, taking them through each stage of the process, from designing a profitable, visionary message to executing the offering campaign.

Less than 2,100 businesses each year receive funding from the venture capital
community. Only 15% of these are start-up companies. That means that less than
320 new start-ups each year are funded by venture capitalists. In 1991, venture ...