Sebanyak 686 item atau buku ditemukan

Communication Research and Media Science in Europe

Perspectives for Research and Academic Training in Europe's Changing Media Reality

The book reflects The current developments of communication research are reflected in this book. It looks at issues ranging from, social studies and internet communication to media educational and intercultural problems.

The academic study of public relations Parallel to the increased importance
attributed to public relations over the last century, the academic study of the topic
has, from a historical perspective, developed relatively slowly. However, the past
 ...

New Media for a New China

'New Media for a New China' is an introduction to the state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes. This book analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut.

In the late 1980s, there was a popular 24-episode TV drama in China called
Gong Gua Xiao Jie (Miss Public Relations). The story was about the life and
career of a beautiful and ambitious female public relations manager from Hong
Kong, ...

Mutative Media

Communication Technologies and Power Relations in the Past, Present, and Futures

Mutative Media is a sweeping examination of how communication technologies have contributed to changes in people’s thoughts and actions, and thus in the power structures of societies, in the past, at present, and in four alternative futures. We start by surveying what is generally known about the emergence of human language and speech that has enabled humans to extend their organizing abilities beyond that of other hominids. We then review research on the emergence of signs, symbols, and eventually writing, which led to new ways of thinking, acting, and organizing in scribal societies and vastly extended human influence globally. We consider the impact of the printing press in Europe, the Middle East, China, and Korea that led to various ways of thinking and organizing in modern societies, and conclude our historical survey with a discussion of the emergence and impact of electric and electronic communication technologies from the nineteenth century to the present. After a brief overview of what “futures studies” is and is not, based on our extensive experience in the field, we present four generic alternative futures, and discuss a prototype of a hybrid, mixed-reality game designed to enable players to experience the power and potential of new communication technologies within four very different environments and conditions. We think you will be intrigued by our surprising findings and what they may mean for future generations!

Communication Technologies and Power Relations in the Past, Present, and
Futures James A. Dator, John A. Sweeney, Aubrey M. ... Relations. From our
perspective in the first quarter of the twenty-first century, the pace of development
of new ...

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

What is Public Relations? That's not an easy question to answer. If you were to
think that public relations is about putting a client's best foot forward, you'd be
right. If you proposed that public relations is about dealing with the media (
keeping ...

News Media and Foreign Relations

A Multifaceted Perspective

The first section of the book addresses theoretical issues and lays a foundation for analysis of the role of the media in foreign relations. The second part provides empirical studies demonstrating some of these relationships. Annotation c. by Book News, Inc., Portland, Or.

Social Work, the Media and Public Relations (Routledge Revivals)

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

... managers from the statutory and voluntary sectors, as wellas contributions from
journalists, television producers and public relations professionalswho
analyseand reflect onvariousaspects of the relationship between mediaandsocial
work.

Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Marcia W. DiStaso, (Ph.D., University of Miami, 2007), is an assistant professor of
public relations in the College of Communications at Pennsylvania State
University. Her research has been published in a variety of journals including
Journal of ...

Media Relations

Your essential guide to media relations in Australia and New ZealandThe text explains how to compose and deliver messages to the media, and how the media receives the messages and deals with them prior to dissemination. It takes a comprehensive look at the different types of media in Australia and examines how to prepare material for specific outlets.Grounded in theory The text combines practical hands-on strategies with a clear analysis of the theories of media relations. Real stakeholder case studies are used as the basis of theoretical argument, which demonstrates how to integrate theory and practice successfully.Practical strategies and adviceCase studies in each chapter demonstrate how media relations work in practice Hands-on advice on how to prepare media material for a diverse range of clients, including corporate, political and governmental, community, not-for-profit and interest groups Local relevance and examplesâe"written specifically for Australian and New Zealand students Shows the step-by-step process of successful message creation and deliveryâe"from designing campaigns, tactics, timelines and budgets, to developing media relationships and writing client prose Identify and manage risk, uncertainty and crisis Measure the success of the message delivery and the media campaign.

Combines practical hands-on strategies with firm grounding in the theories of media relations.

Public Relations in the Nonprofit Sector

Theory and Practice

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and ...

Ethics in Public Relations

Responsible Advocacy

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.