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The SWOT Analysis

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company's current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further ...

The Influence of the SWOT Analysis in Organizational Development Strategic Planning

In order for strategic planning to effectuate change in an organization, pros and cons must be considered before a consensus must be made. Such an appropriate decision-making procedure creates what could be a predicted outcome of the organization if such determinants are input and taken into action. The SWOT Analysis—Strengths, Weaknesses, Opportunities, and Threats—is a commonly-known strategic planning tool for organizational development with probable causes and effects when implementing a strategy or an initiative (see Bordum, 2010; Panagiotou & van Wijnen, 2005).

In order for strategic planning to effectuate change in an organization, pros and cons must be considered before a consensus must be made.

The SWOT Analysis

Develop strengths to decrease the weaknesses of your business

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.

The SWOT Analysis

Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats

The use of SWOT Analysis allows organizations to maximize their strengths, minimize their weakness, take advantage of their opportunities and overcome their weaknesses. This book shows how to use SWOT analysis to better your organization, your group and your life

This book shows how to use SWOT analysis to better your organization, your group and your life

The Swot Analysis Handbook - Everything You Need to Know about Swot Analysis

This book is your ultimate SWOT analysis resource. Here you will find the most up-to-date information, facts, quotes and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about SWOT analysis's whole picture right away. Get countless SWOT analysis facts right at your fingertips with this essential resource. The SWOT analysis Handbook is the single and largest SWOT analysis reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any SWOT analysis questions. A mind-tickling encyclopedia on SWOT analysis, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The SWOT analysis Handbook will answer all of your needs, and much more.

This book is your ultimate SWOT analysis resource.