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The Most Powerful Weapon in Your Marketing Arsenal

Cold calling is the fastest and most cost-effective way to find qualified prospects and generate new sales. This handbook teaches you everything you need to know to be successful in B2B lead generation.

But the company may want you to only turn over leads where the project is
funded, in which case you have to do the work necessary to get it funded, or at
least map out the path to funding. This obviously increases the cost-per-lead, but
if they ...