Sebanyak 417 item atau buku ditemukan

Marketing the Green School: Form, Function, and the Future

Form, Function, and the Future

As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Greening initiatives funded by individual schools may further highlight the
differences between the haves and the have-nots (Dyment, 2005). Environmental
justice is a relatively newly defined term established by the Environmental
Protection ...

Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery ...

Managing Money, Measurement and Marketing in the Allied Health Professions

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

All health financing systems provide opportunities for working more effectively
within the rational models23,24,25 through exploiting knowledge of: 1 the
underpinning frameworks that effect budget yield 2 the funding cycles and the
timing of ...

The Impact of Industrial Funding on NARDAC (Naval Regional Data Automation Center) Operations: A Marketing Perspective

This thesis examines in detail the management strategies employed at three different NARDACs--San Diego, San Francisco, and Washington D.C. Specific emphasis is given to the marketing of ADP services since October 1983, when NARDACs became Navy Industrial Fund activities. A detailed marketing audit of each organization is presented, and the strengths and weaknesses of marketing strategies employed at each NARDAC are assessed. The pros and cons of the different approaches are examined, recommendations are made, and a baseline for the development of a effective approach to marketing ADP services in the Navy is established. Central to the entire analysis is the understanding that NIF demands that NARDACs be operated as businesses. The authors conclude that managers at every echelon must fully come to grips with what operating as a business implies if NARDAC operations in the NIF environment are to reach their full potential.

This thesis examines in detail the management strategies employed at three different NARDACs--San Diego, San Francisco, and Washington D.C. Specific emphasis is given to the marketing of ADP services since October 1983, when NARDACs became ...

Relationship Marketing

  • ISBN 13 : 9786027309647
  • Judul : Relationship Marketing
  • Pengarang : Dadang Monandar,  
  • Kategori : MARKETING
  • Penerbit : Ekuilibria
  • Klasifikasi : 658.8
  • Call Number : 658.8 DAD r
  • Bahasa : Indonesia
  • Penaklikan : xviii + 138 hlm ,;23 cm
  • Tahun : 2016
  • Halaman : 138
  • Halaman : 138
  • Ketersediaan :
    2017-34266-0008
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0007
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0006
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0005
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0004
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0003
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0002
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34266-0001
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi

Marketing Your Book

An Author's Guide

Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. AlisonBaverstock encourages authors to work with publishers but also explainshow to 'go it alone' for authors who plan to self publish. The bookcovers: how marketing works; what opportunities there are; how authorscan help; how to get noticed; how to get local publicity, organise alaunch event and keep the momentum going after publication. The bookalso provides authors with a real insight into the publishing processand contains illuminating interviews with everyone concerned: editors,marketing people and, most importantly, authors.

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.

Strategi Serangan Internet Marketing

Pada umumnya komunikasi di internet menggunakan bahasa Inggris. Server di
Eropa, Asia, dan Amerika Selatan biasanya menggunakan bahasa Inggris.
Namun akhir-akhir ini, browser yang dapat menampilkan set karakter yang
digunakan ...