
Student Learning Guide and Workbook to Accompany Principles of Marketing Second Edition, Kotler Et Al
A practical managerial approach to marketing, with topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
- ISBN 13 : 9781741030327
- ISBN 10 : 1741030323
- Judul : Student Learning Guide and Workbook to Accompany Principles of Marketing Second Edition, Kotler Et Al
- Pengarang : Peter Butler, Don Bradmore,
- Kategori : Marketing
- Bahasa : en
- Tahun : 2003
- Halaman : 167
- Halaman : 167
- Google Book : http://books.google.co.id/books?id=_uGjGwAACAAJ&dq=inauthor:kotler&hl=&source=gbs_api
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