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Effective Writing Skills for Public Relations, Second Edition

Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using the.

This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry.