Sebanyak 1 item atau buku ditemukan

Business-Driven Research & Development

Managing Knowledge to Create Wealth

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

This book is concerned with issues which are influencing the conduct of scientific
research both in universities and in industry, as they have a major influence on
the current developments in the marketplaces around the world. The rapidly ...