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Key Concepts in Public Relations

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

A feature article is an important public relations tool owing to its permanent value.
... Points to keep in mind when writing a feature article: • Focus on human interest
– the feel and emotion demonstrated in the writing is crucial. • Do not write the ...