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Social Media Optimization For Dummies

"You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away"--

Understand what SMO is — see what goes into a good SMO program and learn how to find an authentic, consistent voice Leverage your likes — discover what Facebook likes and shares can mean and explore ways to find new fans Toot your horn ...