
Agricultural Marketing
Comparative Analysis of U. S. and Foreign Promotion and Research Programs
U.S. producers, importers, and others handling a variety of agricultural products pay millions of dollars annually for promotion and research programs to increase domestic and foreign sales of these products. This report presents information on these programs: how U.S. check-off programs are organized and what kinds of activities they carry out, what factors the check-off boards consider in planning future program activities, and how comparable marketing organ's. in Australia, Germany, New Zealand, and the U.K. are organized and carry out their activities.
- ISBN 13 : 9780788136849
- ISBN 10 : 0788136844
- Judul : Agricultural Marketing
- Sub Judul : Comparative Analysis of U. S. and Foreign Promotion and Research Programs
- Pengarang : Juliann M. Gerkens, James L. Dishmon, Jr., Jay L. Scott, Carol H. Shulman,
- Penerbit : DIANE Publishing
- Bahasa : en
- Tahun : 1996
- Halaman : 65
- Halaman : 65
- Google Book : http://books.google.co.id/books?id=0cdUb-eVxh4C&dq=intitle:marketing+funding&hl=&source=gbs_api
-
Ketersediaan :
Funding. Food From Britain is a quasi-government marketing organization that
promotes British food and drink products primarily in export markets. The other
three marketing organizations promote specific sector products, such as meat, ...