Comparative Analysis of U. S. and Foreign Promotion and Research Programs
U.S. producers, importers, and others handling a variety of agricultural products pay millions of dollars annually for promotion and research programs to increase domestic and foreign sales of these products. This report presents information on these programs: how U.S. check-off programs are organized and what kinds of activities they carry out, what factors the check-off boards consider in planning future program activities, and how comparable marketing organ's. in Australia, Germany, New Zealand, and the U.K. are organized and carry out their activities.
Funding. Food From Britain is a quasi-government marketing organization that
promotes British food and drink products primarily in export markets. The other
three marketing organizations promote specific sector products, such as meat, ...
