This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Writing. and. Presenting. the. final. research. report. Once the data have been
gathered and analyzed, you have but two ... While most public relations people
seldom have trouble with the first step, the second step— orally presenting your ...
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Writing. and. evaluating. the. request. for. research. Proposal. There are times
when a research project is either too large to be handled internally or the public
relations firm or corporate department does not have the ability to conduct the ...
On human rights, religion and state, ethics, and politics in Indonesia; volume commemorating the 65th birthday of Father Franz Magnis-Suseno, a German born Jesuit Priest and since long Indonesian citizen, professor of philosophy at Driyarkara and Universitas Indonesia
Realitas sosial bersifat eksternal, di atas dan melampaui individu, serta terdiri
dari struktur-struktur konkrit yang mempunyai pengaruh deterministik terhadap
perkembangan individu. Pendekatan pertama mengandaikan bahwa perubahan
masyarakat hanya mungkin jika ada perubahan kesadaran individual — dalam
skala besar — mengenai situasi yang menyebabkan ketidakadilan. Sedangkan
pendekatan kedua beranggapan bahwa yang pertama-tama harus dilakukan
adalah ...
Aril budak Felda yang bercita-cita menjadi penyanyi. Ibunya pula mahu dia bergelar bilal. Apa pilihan Aril?
'Ah, pergi sajalah! Tak rugi ... 'Huh, janganlah beritahu! Diam-diam sudahlah!'
satu suara menjerit lagi. 'Tapi Aril... itu membohong namanya!' Ah... Aril bingung!
Perkara ... Dia benar-benar tidak mahu lagi mengumpul debu luka buat emak
dan ...
On land titles in Indonesia from human rights perspectives.
... upaya membangun satu kesatuan kehidupan yang wujudnya akan berlanjut
sebatas eksistensinya sebagai satu kesatuan ... Di sini tidaklah ada masalah
kemajemukan atau keragaman bahasa, tradisi dan berbagai aspek budaya
lainnya ...
