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Event Marketing

How to Successfully Promote Events, Festivals, Conventions, and Expositions

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Funding. Resources. Now that you have identified your budget needs for your
marketing plan on the expense side, you have to cover those expenses through
revenue. There are three revenue areas from which to draw: □ Internal □
External ...

Passages Level 1 Full Contact

Passages, Third Edition, is a two-level, multi-skills course that will quickly and effectively move adult and young-adult learners of English from high-intermediate to the advanced level. The Full Contact version includes the complete Student' Book, Workbook, and Video Activity Worksheets in one convenient book.

The Full Contact version includes the complete Student' Book, Workbook, and Video Activity Worksheets in one convenient book.

Psycho Too

Will Self and Ralph Steadman join forces once again in a further post-millennial meditation on the vexed relationship of psyche and place in a globalised world; Psycho Too brings together a second helping of their very best words and pictures from 'Psychogeography', the columns they contributed to the Independent for half a decade. The introduction, 'Journey Through Britain' is a new extended essay by Self, accompanied by Steadman's inimitable images. It tells of how Self journeyed to Dubai, that Götterdammerung of the contemporary built environment, in order to walk the length of the artificial Britain-shaped island, in the offshore luxury housing development known as 'The World'. Ranging from Istanbul to Los Angeles and from the crumbling coastline of East Yorkshire to the adamantine heads of Easter Island, Will Self's engaging and disturbing vision is once again perfectly counter-pointed by Ralph Steadman's edgy and dazzling artwork.

There was this soporific, and there were alsothe continual discussions on arcane
aspects of linguistic philosophy. In Germany almost everyone undertheage of
thirtyfiveis writinga thesison Schlick, Jaspers ortheVienna Circle.Martin, being a ...

The Psychic's Handbook: Your Essential Guide to Psycho-spiritual Energies

This book shows us not only how to exploit our psycho-spiritual potential, it also shows us how to navigate the different realms of inner experience that are our birthright. Psycho-spiritual powers can take time and expertise to discern, especially for the novice. How do we know what we are dealing with? Does the 'information' made available to us derive from the subtle energies around the body or does it come from some discarnate being? Or perhaps from an alter ego, the personification of hopes and fears from aspects of our projected selves? This book is drawn from research and first-hand experience from thousands of consultations and teaching sessions over many years. In addition, the author, at the end of each chapter, uses anecdotes to illustrate and enlighten the reader, and these are sometimes humorous, sometimes sad, sometimes philosophical, and always true. Well-implemented psychic and intuitive guidance can help to move the individual towards wholeness - a new dawn based on working with the heart and the energy of unconditional love. This in turn radiates out to affect the whole of our society. Psycho-spiritual powers enlarge our lives beyond measure.

Paraphrasing Maslow the word self seems to put people off and therefore is often
helpless before the powerful linguistic habit of identifying self with selfish. In
some circles, any mention of self becomes almost a heresy of the Christian value
to ...

Adobe InDesign CS4 Styles

How to Create Better, Faster Text and Layouts

Tap into the far-reaching potential of InDesign styles—from simple drop cap formatting to cross-media export to XHTML. Styles have the power to transform how design and production professionals approach and accomplish any project. Adopting a style-centric workflow can reduce tasks that would normally take days to mere hours, and tasks that would take hours to minutes or even seconds. Less time spent on repetitive tasks means more time for creating your best work. This book explores every InDesign style to reveal its full potential. Throughout each chapter, you’ll pick up many tips and best practices gleaned from real-world experience. Two bonus chapters, “Stroke Styles” and “Project Planning with Styles in Mind” are available for download. For “figure it out as I go” designers, embracing styles still allow you to work intuitively on the page. And this guide helps break preconceptions and bad habits transferred from less powerful page layout applications that keep new InDesign users from working in far more satisfying and productive ways. Where InDesign is concerned, styles truly do equal substance.

In the only book exclusively focused on InDesign Styles, this guide takes a detailed, step-by-step look at the creation and implementation of styles, and then provides a big-picture perspective for combining styles with other features for ...

Adobe InDesign CS6 Interactive: Digital Publishing for the Internet and the iPad

With the Adobe Creative Suite 6 release, Adobe has transformed InDesign into a layout program not only just for print, but also for the web and for tablet devices like the iPad. ADOBE INDESIGN CS6 INTERACTIVE: DIGITAL PUBLISHING FOR THE INTERNET AND THE IPAD is a brand new text that goes the full distance to teach readers how to use InDesign’s newest interactive features. Filled with in-depth lessons that teach readers how to create real web sites with video, sound, hyperlinks, animation and complex interactivity, this text gives a hands-on lessons approach to demonstrate the process of registering a URL, purchasing hosting, and uploading files to create a web site. In addition to the web, this revolutionary book teaches readers how to create layouts for the iPad, upload to the iPad, and create unique downloadable apps. Using ADOBE INDESIGN CS6 INTERACTIVE, any designer who is proficient with InDesign can create publications for the entire interactive world to see! The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book.

Cooperative Learning in Higher Education

Across the Disciplines, Across the Academy

Research has identified cooperative learning as one of the ten High Impact Practices that improve student learning. If you’ve been interested in cooperative learning, but wondered how it would work in your discipline, this book provides the necessary theory, and a wide range of concrete examples. Experienced users of cooperative learning demonstrate how they use it in settings as varied as a developmental mathematics course at a community college, and graduate courses in history and the sciences, and how it works in small and large classes, as well as in hybrid and online environments. The authors describe the application of cooperative learning in biology, economics, educational psychology, financial accounting, general chemistry, and literature at remedial, introductory, and graduate levels. The chapters showcase cooperative learning in action, at the same time introducing the reader to major principles such as individual accountability, positive interdependence, heterogeneous teams, group processing, and social or leadership skills. The authors build upon, and cross-reference, each others’ chapters, describing particular methods and activities in detail. They explain how and why they may differ about specific practices while exemplifying reflective approaches to teaching that never fail to address important assessment issues.

If you’ve been interested in cooperative learning, but wondered how it would work in your discipline, this book provides the necessary theory, and a wide range of concrete examples.

Cooperative Learning

The Social and Intellectual Outcomes of Learning in Groups

This book recognizes the importance of cooperative learning, in contrast to the traditional classroom, as an effective approach to learning. Its coverage of the subject ranges across the educational spectrum, from pre-school years to university, and offers a fresh perspective on a topic that has gained increasing interest worldwide. With contributions from an international panel of leading experts in the field, this engaging text succeeds in providing key insights, linking the theories that underpin the study of group dynamics to their practical application in the classroom. It presents a comprehensive overview of this alternative educative approach, illustrating how cooperative learning experiences can promote socialisation and friendships, and facilitate learning. The editors assemble a range of well-researched essays, covering such aspects as: * The importance of teacher and student interaction * Small group, virtual and non-virtual teaching environments * Assessment practices for measuring the outcomes of individual and group progress * The effect of cooperative learning on relationships amongst students with diverse cultural, social and learning needs. Illustrated with practical examples throughout, this book will be a crucial read for teacher educators, educational psychologists, student teachers, academics and researchers who want to realize the significant potential of cooperative learning in all educational settings.

This book recognizes the importance of cooperative learning, in contrast to the traditional classroom, as an effective approach to learning.