Event Marketing

How to Successfully Promote Events, Festivals, Conventions, and Expositions

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Funding. Resources. Now that you have identified your budget needs for your
marketing plan on the expense side, you have to cover those expenses through
revenue. There are three revenue areas from which to draw: □ Internal □
External ...