Sebanyak 156 item atau buku ditemukan

Matematika Diskrit: dan Penerapannya dalam DuniaInformasi

Perkembangan teknologi informasi yang cukup pesat, berawal dari penemuan matematika diskrit. Materi tentang logika, himpunan, aljabar Boolean dan teori Graf disajikan dalam bentuk yang ringan tapi berbobot. Beberapa materi yang lain seperti relasi fungsi, pohon, serta beberapa bahasan lain belum dapat kami sajikan dalam buku ini. Dengan demikian, kami menyadari bahwa buku ini jauh dari sempurna. Oleh karena itu, koreksi, saran perbaikan, dan kritik membangun dapat dilayangkan ke alamat email penyusun [email protected]

Hal ini termasuk aplikasi dalam teori informasi, teknik elektro, fisika statistik, kimia
, biologi molekuler, dan tentu saja bidang ilmu komputer. Topik kombinatorika,
probabilitas, pemrograman linier, graf, dan sebagian besar dunia matematika ...

Public Relations Writing

A Practical Guide for Professionals, Second Edition

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by a seasoned professional, "Public Relations Writing" provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.

The Fundamentals of Public Relations

A Practical Overview Of The Art and Business of Public Relations

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place. The exercises and insights in this book will improve press release writing, media relations skills, pitch letters, Big Idea thinking, strategic plans, and presentation skills. Even if PR turns out not to be your thing, this book is designed to help your overall communication and writing skills, and your career. There is no other book like this on the market. It is a practical, no-nonsense guide to this fascinating business of communications.

For anyone interested in getting into Public Relations, this book is the starting place.

Effective Media Relations

How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

He then spent six years as head of government relations and corporate public
affairs for Ford Motor Company Limited before becoming an independent
consultant to a number of leading companies and organisations and has trained
many ...