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Sociolinguistics

An Introduction to the Sociology of Language Use

This university-level textbook introduces the field of sociolinguistics as the study of ways in which society influences language and language influences society. It explores the related disciplines of regional dialectology, language and social class, language and gender, language policy, literacy, and the pragmatics of language pedagogy. It seeks to differentiate among such concepts as language, dialect, accent, language shift, and language maintenance. It is somewhat unique in its presentation of the promotion of literacy as a concern of sociolinguistics. Each chapter provides helpful discussion questions and a glossary of key terms and concepts. The authors approach the topic with the view that mastery of any discipline requires understanding of the key terminology, the historical unfolding of the contributions of the major scholars in the field, and the associated research methods and findings. Thus any thorough treatment of sociolinguistics will involve elements of history, biography, lexicon, research, and even political intervention. For this reason, when used as a textbook, it has been found advantageous where appropriate to supplement chapters with readily available Youtube videos that introduce the works of key scholars in this field such as Labov, Laubach, Sapir, Spolsky, Trudgill, and Whorf. While much of the information in this text has been gleaned from other sources, a major contribution of this work is in its organization and presentation of the information. As Jerome Bruner has noted, the key problem of pedagogy is how best to organize and present information for the most efficient assimilation by the learners. Therefore, we trust that this first edition will help to address the pedagogical requirements of teachers and students alike.

Therefore, we trust that this first edition will help to address the pedagogical requirements of teachers and students alike.

Etika Profesi Hukum

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Flight Plan to Sales Success: New Media Marketing for the Aviation Industry

This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and case studies.

by Robert P. Mark CEO, CommAvia Ever wondered about that fine line between
marketing, public relations and advertising or which one is more effective and
why? If you haven't, you should, because all transaction tools are not created
equal.

Public Relations Issues and Crisis Management

Focuses on using case studies to illustrate essential elements of successful issues and crisis management with an emphasis on practical application. Commentaries on each case study will compare & contrast the approach taken by the protagonists with best practice. Galloway from Monash University, Vic.

Commentaries on each case study will compare & contrast the approach taken by the protagonists with best practice. Galloway from Monash University, Vic.