The Complete Idiot's Guide to Marketing, 2nd edition

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

Reporters and editors for the news media are some of the most hardworking,
idealistic people you'll meet. They want to get ... If you tell a reporter that a story is
exclusive, don't break that promise by discussing the story with other journalists.