SWOT-Analysis for Henkel's Loctite

Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product – the Bond-A-Matic. These decisions have a strong impact on Loctite’s other divisions, products, distribution channels and salesforce, and the existing marketing plan.

• ISBN 13 : 3638366332
• ISBN 10 : 9783638366335
• Judul : SWOT-Analysis for Henkel's Loctite
• Pengarang : Anne-Kathrin Müller,  
• Kategori : Business & Economics
• Penerbit : GRIN Verlag
• Bahasa : en
• Tahun : 2005
• Halaman : 17
• Halaman : 17
• Google Book : https://play.google.com/store/books/details?id=2456pqElghAC&source=gbs_api
• Ketersediaan :

Industrial Products Group (IPG) is division of Loctite Corporation.