Marketing
An Introduction
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
- ISBN 13 : 9781408222003
- ISBN 10 : 1408222000
- Judul : Marketing
- Sub Judul : An Introduction
- Pengarang : Gary Armstrong, Philip Kotler,
- Kategori : Business & Economics
- Bahasa : en
- Tahun : 2008
- Halaman : 641
- Halaman : 641
- Google Book : http://books.google.co.id/books?id=zj9DnQEACAAJ&dq=inauthor:kotler&hl=&source=gbs_api
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Ketersediaan :
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.