Designing Business

Multiple Media, Multiple Disciplines

Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.

This text and CD-ROM aim to improve the design and organization of computers, the Internet and hybrid media which are used in business.