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Operative Trauma Management

An Atlas

A detailed, well-illustrated approach to the teaching of operative approaches and management of a trauma patient. The Second Edition now features a wealth of new material on thoracic trauma, urologic trauma, and amputations.

A detailed, well-illustrated approach to the teaching of operative approaches and management of a trauma patient. The Second Edition now features a wealth of new material on thoracic trauma, urologic trauma, and amputations.

One Leg in the Grave Revisited

The Miracle of the Transplantation of the Black Leg, a posthumous miracle performed by the saints Cosmas and Damian, is best known from the Golden Legend of Jacobus the Voragine (1265). From the early Middle Ages on, artists have been particularly inspired by De Voragine's description of this miracle. Their works can be found in churches, monasteries, and musea, mainly in Italy, Spain, and Southern France. These artful representations have fascinated Kees Zimmerman, retired trauma surgeon, inspiring him to travel through Southern Europe exploring them. In this way he has gathered an impressive collection of photographs of paintings, sculptures, and other art and religious objects. This book offers over 80 reproductions of representations of the Miracle of the Black Leg, quite a number of which have never been published before. Articles by art historians (De Jong, Fracchia), medievalists (Santing), and an Introduction by Zimmerman himself, shed light on different aspects of the legend. This book will therefore be of interest for art historians and medievalists, as well as those who wish to investigate the relationship between medicine and religion in the Middle Ages and the Early Modern Period. It offers, moreover, a wealth of beautiful pictures to be savored by all art lovers.

The Miracle of the Transplantation of the Black Leg by the Saints Cosmas and
Damian Carmen Fracchia, Jan L. de Jong, Catrien Santing Kees Zimmerman.
Huisman, F.G. 1990. 'Cosmas en Damianus in de Groninger Martinikerk. Een
uiting van ontluikend medisch standsbesef?', Groningse Volksalmanak, 39-67.
Iulien, P. 1993. 'Apport de l'iconographie des Saints Côme et Damien à l'histoire
de la médecine et de la pharmacie', Conférence de l'institut d'Histoire de la
médecine, ...

Social Media Marketing For Dummies eBook Set

Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you to Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls Google+ Marketing For Dummies, which shows you how to Create your account and set up your brand profile Use Circles, craft targeted messages, and build relationships with Hangouts Discover content and the value of the +1 button Launch a product or promote an event with Google+ Pinterest Marketing For Dummies, which explains how to Seek an invitation and set up your account Name and organize your boards, pin, comment, and like Run contests, launch or test products, and humanize your brand Showcase your personality through pins and build a community About the Authors John Haydon, author of Facebook Marketing For Dummies, founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. Jesse Stay, author of Google+ Marketing For Dummies, is a social media technologist, consultant, and developer. Kelby Carr, author of Pinterest Marketing For Dummies, is the founder and CEO of Type-A Parent, a social network, annual conference, and online magazine-style blog for moms and dads.

Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts.

A Manual for Culturally-Adapted Social Marketing

Health and Population

This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.

Chapter 2 What is Culturally-adapted Social Marketing (CASM)? Mithileshwar
Jha 'Why can't you sell brotherhood like you sell soaps?” (Wiebe, 1951–52) An
Indian non-government organisation (NGO), working for slum and street children,
used these children's inborn artistic talents to produce greetings cards with
paintings done by them. The profile of the child artist was mentioned at the back
of these nicely printed cards. After facing some problems in selling these cards
through ...

The SAGE Handbook of Social Marketing

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

SOCIAL MARKETING AND ADVOCACY – W.D. NOVELLI AND B. WORKMAN
The combination of public policy advocacy and social marketing is the topic of
this chapter. Drawing on their experience at AARP (the nonprofit membership
organization in the USA that helps people of 50 years and over improve the
quality of their lives), the authors discuss the synergistic benefits they have
realized by blending these two social change strategies. The chapter focuses on
two detailed case ...

The Book of Nothing

A Song of Enlightenment

"The Book of Nothing, " or "Hsin Hsin Ming, " was written in the sixth century by Sosan, the third Zen patriarch. Long cherished by seekers on the path as a study in spiritual perfection, it is presented here in a new translation that is both beautifully illustrated and highly readable.

"The Book of Nothing, " or "Hsin Hsin Ming, " was written in the sixth century by Sosan, the third Zen patriarch.