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Information Technology

An Introduction for Today’s Digital World

Information Technology: An Introduction for Today’s Digital World introduces undergraduate students to a wide variety of concepts they will encounter throughout their IT studies and careers. The book covers computer organization and hardware, Windows and Linux operating systems, system administration duties, scripting, computer networks, regular expressions, binary numbers, the Bash shell in Linux, DOS, managing processes and services, and computer security. It also gives students insight on IT-related careers, such as network and web administration, computer forensics, web development, and software engineering. Suitable for any introductory IT course, this classroom-tested text presents many of the topics recommended by the ACM Special Interest Group on IT Education (SIGITE). It offers a far more detailed examination of the computer than current computer literacy texts, focusing on concepts essential to all IT professionals—from operating systems and hardware to information security and computer ethics. The book highlights Windows/DOS and Linux with numerous examples of issuing commands and controlling the operating systems. It also provides details on hardware, programming, and computer networks. Ancillary Resources The book includes laboratory exercises and some of the figures from the text online. PowerPoint lecture slides, answers to exercises, and a test bank are also available for instructors.

The book covers computer organization and hardware, Windows and Linux operating systems, system administration duties, scripting, computer networks, regular expressions, binary numbers, the Bash shell in Linux, DOS, managing processes and ...

Information Technology

An Introduction for Today’s Digital World

Information Technology: An Introduction for Today’s Digital World introduces undergraduate students to a wide variety of concepts they will encounter throughout their IT studies and careers. The book covers computer organization and hardware, Windows and Linux operating systems, system administration duties, scripting, computer networks, regular expressions, binary numbers, the Bash shell in Linux, DOS, managing processes and services, and computer security. It also gives students insight on IT-related careers, such as network and web administration, computer forensics, web development, and software engineering. Suitable for any introductory IT course, this classroom-tested text presents many of the topics recommended by the ACM Special Interest Group on IT Education (SIGITE). It offers a far more detailed examination of the computer than current computer literacy texts, focusing on concepts essential to all IT professionals—from operating systems and hardware to information security and computer ethics. The book highlights Windows/DOS and Linux with numerous examples of issuing commands and controlling the operating systems. It also provides details on hardware, programming, and computer networks. Ancillary Resources The book includes laboratory exercises and some of the figures from the text online. PowerPoint lecture slides, answers to exercises, and a test bank are also available for instructors.

The book covers computer organization and hardware, Windows and Linux operating systems, system administration duties, scripting, computer networks, regular expressions, binary numbers, the Bash shell in Linux, DOS, managing processes and ...

Political Science

An Introduction

Exceptionally up-to-date and rich in cross-national examples, "Political Science" offers an unbiased and thorough introduction to the basic concepts and theories of political science. With a critical look at the major theories, it exposes students to many ways of thinking, and challenges them to think critically. Emphasizing both U.S. and comparative politics provides students with a solid foundation for connecting their studies ot what is happening in the world around them.

The fifth edition continues with an electic approach that avoids selling any single theory, conceptual framework, or paradigm as the key to political science.

Today's Public Relations

An Introduction

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage.

Business Strategy

An Introduction

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity. Key Features: • Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets • Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life • Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear • A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell • AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems

He has won several prizes, including the George R. Terry Book Award, the Igor
Ansoff Award and Management Book of the Year award. He died in 2004.
Christopher Bartlett received an undergraduate degree in economics from
University of ...

Financial Accounting

An Introduction

Financial Accounting: An Introduction presents an expansive and up-to-date treatment of an ever-important discipline. Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics - chief among them IFRS. Comprehensive and rigorous, Financial Accounting encompasses a number of perspectives, ensuring that every aspect of each topic is examined in depth. Starting from the first concepts, the authors proceed to show how issues in financial accounting affect individuals, banking practices, sole traders, partnerships, and limited companies.

Financial Accounting: An Introduction "This book may become the only financial accounting text an undergraduate student needs.

Accounting

An Introduction

Success in Accounting starts here! Accounting: an introduction by Atrill provides a clear and approachable introduction to accounting and finance for those seeking to understand the main concepts and their practical application to good decision-making. Atrill emphasises the interpretation of financial information for business decision-making, rather than focusing on the collection of financial data and the preparation of statements and reports. The content of this resource is aimed primarily at learners studying a single unit in accounting and finance as part of an undergraduate or MBA course, who do not require in-depth theoretical or technical detail.

Atrill emphasises the interpretation of financial information for business decision-making, rather than focusing on the collection of financial data and the preparation of statements and reports.

Financial Accounting

An Introduction

This revised and fully updated edition continues to provide students with a clear and well-structured introduction to financial accounting. This edition retains all of the classic features that have contributed to the book's success particularly its clarity of expression within a sound conceptual framework. There is a strong emphasis on the 'why' rather than simply the 'what' and how'.

This edition retains all of the classic features that have contributed to the book's success particularly its clarity of expression within a sound conceptual framework.