Sebanyak 67 item atau buku ditemukan

Student Vocabulary Companion

Most words used in the English language today were borrowed (taken) from other languages. Many English words are made up of a root (or base word) and a prefix. Some words also have a suffix. This book ofers basic understanding of word formation and extensive vocabulary, especially for students preparing for standardized tests including SAT, GRE, GMAT and End of Grade exams. At the end of each chapter you will find various worksheets to help you practice and master your vocabulary.

1. Transplant 2. Transient CA^Be transplantable. CA^Go beyond. CE> (Genetics)
modification of a cell <3£>A matrix formed by interchanging or bacterium by the
uptake and the rows and columns of a give incorporation of exogenous matrix.

The Art of Outsourcing Information Technology

How Culture and Attitude Affect Client-Vendor Relationships

Diedre, raised by a strong, single Black mother, knows that a good education is her ticket out of the inner city. She has the opportunity to become anything she could ever dream of, but at what price without ever really knowing responsibility before being thrust out into adulthood? Beverly lives with her parents and six siblings in a family that puts the "D" in dysfunction. With no real role model or guidance into womanhood, Beverly must decide for herself how to deal with real issues and what she will allow to happen to her family. In the blink of an eye, the lives of these two best friends are changed forever when Beverly's family is torn apart by drug addiction and abuse. During this important time in their lives, the two must make some major decisions. In life you either count your blessings or curse your circumstances. This story chronicles the raw emotion born out of the choices they each make. Are they counting or cursing?

Information technology (IT) services outsourcing is the movement of IT activities
of one corporation to another organization, sometimes to an entity in the United
States and sometimes abroad (Marshall, 2003). Work is outsourced to achieve a
 ...

Introduction to Information Quality

This is a sound textbook for Information Technology and MIS undergraduate students, and MBA graduate students and all professionals looking to grasp a fundamental understanding of information quality. The authors performed an extensive literature search to determine the Fundamental Topics of Data Quality in Information Systems. They reviewed these topics via a survey of data quality experts at the International Conference on Information Quality held at MIT. The concept of data quality is assuming increased importance. Poor data quality affects operational, tactical and strategic decision-making, and yet error rates of up to 70%, with 30% typical are found in practice (Redman). Data that is deficient leads to misinformed people, who in turn make bad decisions. Poor quality data impedes activities such as re-engineering business processes and implementing business strategies. Poor data quality has contributed to major disasters in the federal government, NASA, Information Systems, Federal Bureau of Investigation, and most busineses. The diverse uses of data and the increased sharing of data that has arisen as a result of the widespread introduction of data warehouses have exacerbated deficiencies with the quality of data (Ballou). In addition, up to half the cost of creating a data warehouse is attributable to poor data quality. The management of data quality so as to ensure the quality of information products is examined in Wang. The purpose of this book is to alert our IT-MIS-Business professionals to the pervasiveness and criticality of data quality problems. The secondary agenda is to begin to arm the students with approaches and the commitment to overcome these problems. The current authors have a combined list of over 200 published papers on data and information quality.

information, information-based processes, information systems and computer-
based networks while defending one's own . . . .” However, simply gathering
huge amounts of information is not the answer. Although law enforcements
agencies ...

Propaganda Techniques

Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.

Henry T. Conserva. This technique works fairly well because the facts aren't
altered on any topic but puts a spin on things. USE INNUENDO An innuendo is
implying an accusation without risking refutation by actually saying it. If a person
were ...

Making the Media Connection Topic Timing Type of Media

Using the T-Connector Formula for Marketing and Public Relations

Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections? Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing. With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time. The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published. Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.

Using the T-Connector Formula for Marketing and Public Relations Patricia
Faulhaber. and building trust. To further link this example, billboard campaigns
are part of the marketing plan. Even billboards can use the T-Connectors. It has
to be ...

THE MILITARY AND PUBLIC RELATIONS – Issues, Strategies and Challenges

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under ‘Public Relations Principles, Approaches and Practice”, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as ‘Technology, the Military and Public Relations’, ‘Social Media, Public Relations and the Military’, ‘Security Threats, Crisis Management and the Role of Communications’, and ‘Challenges to Military Public Relations Practice’ were analyzed. The book finally concludes with ‘The Importance of Military Public Relations in a Democratic Society’. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world.

The Public Relations Practitioner's Playbook

A Synergized Approach to Effective Two-way Communication

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints that summarize the 17 chapters.

... to serve World War II veterans taking advantage of the Gl Bill. cont. f PF-Pla^ 5-
20 continued In the 1950s, Dr. Thomas Robinson,. A synergized approach to
effective two-way communication 1 1 3 Basic Public Relations Writing
Techniques.

A Manual on Exposure in Photography

Reflex and Compact Camera

Welcome to A Manual on Exposure in Photography. This book is unique and describes photography on a high level; it teaches how to observe sharply. This manual explains the theory and practice of setting the correct exposure for camera and Flash-gun. Whit the current filters, and film material, it is possible to take pictures under almost all circumstances. You can read how to use light, colour and photographic position, with minimum resources professional exposure and photographing. I myself take photos with all types of cameras; even with the Twin - lens reflex camera with two lenses used in the past. This book is intended for beginners and advanced; for all types of cameras and technical matters. This book describes the essence of digital photography: how to obtain the best results with your camera and avoid errors. Digital photography is a pleasure as you can edit your photos to suit your wishes. The book describes several themes of photography: vacations, weddings and parties, studio photography, landscapes, flowers, animals, close ups, and much more. In addition, as a beginner you can also read how to work in Photoshop. Landscape photography with automatic exposure is very simple. Portrait photography involves artistic deformation: the softening of the light and the softness and the colour of the skin. As a hobby photographer, you can often get better results and create new ideas for portrait photography with homemade equipment. We hope that A Manual on Exposure in Photography will encourage you to make better use of your camera and get more pleasure out of photographing.

I have photographed with many types of cameras and have a story to tell about
the camera with two lenses. This reflex camera has the lenses on top of each
other. The upper lens is the viewfinder lens and the lower one is the
photographic ...

The Liberty Group

When conservative newspaper columnist Mitch Bartter accepts a position with the newly formed Liberty Group, he unwittingly puts his future and the lives of friends and family in grave danger; Mitch soon discovers he must stop the organization's plan to rock the foundation of American political ideology and destructively alter the future of the prosperous nation. The Liberty Group, a Phoenix-based organization established under the pretense of forwarding a conservative agenda, convinces Mitch to become their lead writer and web site content coordinator. Although slightly apprehensive, Mitch is enthused by the prospect, pouring his energy into this new endeavor while continuing to work for The Arizona Republic, where he often imbeds friendly messages in his articles for three former college roommates to decipher. The mastermind of the Liberty Group, Gus Reed, uses his unlimited wealth and significant influence across the nation to place operatives in key political offices and exploits Mitch's talents to bring national attention to the organization. Reed's desire for total control includes a close monitoring of Mitch's activities and communications. Mitch, however, senses something is amiss when plagued by a series of strange events and after seeking the advice of friends and family, he sets out to discover the true nature of The Liberty Group and its sinister plot. Mitch must prevent the catastrophic plan Gus Reed has set in motion in order to not only protect his family, but to preserve the country he loves.

The partnership she had started ten years ago with William Jensen was going
through some trying times. Jensen was a tax expert and had cultivated that side
of the business, which was doing fine. It was the audit side that was suffering, ...

Respect, Responsibility, Reward

Is your Character Showing?

Is your character showing? It has been said that a picture is worth a thousand words. What that means is that a picture can be remembered 10 years later whereas the exact words can be lost along the way. What does that tell you about the way you act and behave? How do you look to others? I have discussed respect, responsibility and character in this book. I have provided various character traits to look at and a section on skill building. You will see a variety of examples as well as appropriate and inappropriate behaviors. I have also included worksheets in these areas for you to use. You get to explore the examples and decide how they look to you. You can then decide to use the worksheets to learn about your behaviors and to change your behaviors if you choose to do so. I hope that this book will help you to build your character so you can become more successful in life. I believe that we all should have the freedom to choose our direction in life.

You can then decide to use the worksheets to learn about your behaviors and to change your behaviors if you choose to do so. I hope that this book will help you to build your character so you can become more successful in life.