Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1.
Al-Gazzālī adalah tokoh besar pemikiran Islam yang dikenal menguasai berbagai bidang keilmuan. Beliau dikenal sebagai seorang teolog, filosof, dan bahkan sufi. Tentang aspek-aspek pemikiran tersebut banyak tokoh yang mengkajinya. Bahkan kajian tersebut telah menjadi perbincangan hangat dan menjadi banyak rujukan bagi kalangan umat Islam di seluruh dunia. Selain dikenal sebagai tokoh yang menguasai berbagai bidang di atas, al-Gazzālī ternyata juga ahli di bidang hukum. Namun demikian, karena terlalu banyaknya kajian pemikiran al-Gazzālī di luar bidang hukum, hampir-hampir saja posisinya sebagai ahli hukum luput dari perhatian. Seperti yang telah diungkap oleh penulis buku ini, hampir tidak terhitung tokoh yang menulis tentang al-Gazzālī khususnya dalam bidang selain hukum di atas. Sedangkan dalam bidang hukum, belum banyak kajian yang dilakukan. Tampaknya penulis buku ini ingin mengisi ruang kosong atas minimnya kajian pemikiran al-Gazzālī dalam bidang hukum. Yang menarik adalah, bidang hukum adalah awal dari karir kesarjanaan al-Gazzālī. Hal ini dapat dilihat pada karya-karya awal yang dihasilkannya seperti al-Mankhūl dan tugas resminya sebagai mahaguru hukum Islam baik di Perguruan Nizamiah Bagdad maupun di Perguruan Nizamiah Naisabur. Bahkan perhatiannya pada bidang hukum terus berlangsung sampai akhir hayatnya ditunjukkan dengan karya terakhirnya adalah al-Mustaṣfā min ‘Ilm al-Uṣūl yang selesai ditulisnya kurang lebih dua tahun sebelum meninggalnya.
Tambahkan lagi bahwa dakwah Islamiliah di kedua tempat tersebut sangat kuat.
89 Barangkali memperhitungkan satu sebab tunggal memang tidak dapat
memberikan penjelasan yang memuaskan. Dalam kaitan ini tidak mustahil
sejumlah ...
| 2015-00554-5505-9 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-8 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-7 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-6 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-5 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-4 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-3 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-2 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-10 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
| 2015-00554-5505-1 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
|
