A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format. Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. For anyone—from mailroom to management—who seeks to thrive in today's business world.
A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format.
For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab® not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one ...
THINK & ANALYZE -- like a business professional. Cutting-edge firsts, up-to-date issues that shape today's business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful-comprehensiveness, accuracy, currency, and readability. Note: If you are purchasing an electronic version, MyBizLab does not come automatically packaged with it. To purchase MyBizLab, please visit www.MyBizLab.com or you can purchase a package of the physical text and MyBizLab by searching for ISBN 10: 0133581977 / ISBN 13: 9780133581973.
This new edition continues with the strengths that made the previous editions so successful-comprehensiveness, accuracy, currency, and readability.
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