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Marketing Management

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting Marketing Research and Forecasting Demand; Part 3 - Connecting With Customers - Chapter 5 - Creating Customer Value, Satisfaction, and Loyalty; Chapter 6 - Analyzing Consumer Markets; Chapter 7 - Analyzing Business Markets; Chapter 8 - Identifying Market Segments and Targets; Part 4 - Building Strong Brands; Chapter 9 - Creating Brand Equity; Chapter 10 - Crafting the Brand Positioning; Chapter 11 - Dealing with Competition; Part 5 - Shaping The Market Offerings; Chapter 12 - Setting Product Strategy; Chapter 13 - Designing and Managing Services; Chapter 14 - Developing Pricing Strategies and Programs; Part 6 - D elivering Value; Chapter 15 - Designing and Managing Integrated Marketing Channels; Chapter 16 - Managing Retailing, Wholesaling, and Logistics; Part 7 - Communicating Value; Chapter 17 - Designing and Managing Integrated Marketing Communications; Chapter 18 - Managing Mass Communications; Advertising, Sales Promotions, Events, and Public Relations; Chapter 19 - Managing Personal Communications - Direct and Interactive Marketing and Personal Selling; Part 8 - Creating Successfull Long-Term Growth; Chapter 20 - Introducing New Market Offerings; Chapter 21 - Tapping into Global Markets; Chapter 22 - Managing a Holistic Marketing Organization.

  • ISBN 13 : 9780136009986
  • ISBN 10 : 0136009980
  • Judul : Marketing Management
  • Pengarang : Philip Kotler,   Kevin Lane Keller,   Kevin Lane Keller,   Kevin Lane Keller,  
  • Kategori : Business & Economics
  • Penerbit : prentice hall
  • Klasifikasi : 658
  • Call Number : 658 PHI m
  • Bahasa : en
  • Tahun : 2009
  • Halaman : 816
  • Halaman : 816
  • Google Book : http://books.google.co.id/books?id=QiTOHgAACAAJ&dq=isbn:9780136009986&hl=&source=gbs_api
  • Ketersediaan :
    2018-35822-0010
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0009
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0008
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0007
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0006
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0005
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0004
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0003
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0002
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2018-35822-0001
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Marketing Management in China

Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly

This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management.

The Return of Sherlock Holmes: A Classic Crime Tale

THE RETURN OF SHERLOCK HOLMES: A CLASSIC CRIME TALE, adapted from the play of Ernest Dudley by Philip Harbottle.

THE RETURN OF SHERLOCK HOLMES: A CLASSIC CRIME TALE, adapted from the play of Ernest Dudley by Philip Harbottle.

The Return of Sherlock Holmes

A Classic Crime Tale / New Cases for Dr. Morelle: Classic Crime Stories (Wildside Mystery Double #10)

In the tradition of the old Ace Doubles (flip the book over to read the second volume), here's the tenth Wildside Mystery Double: THE RETURN OF SHERLOCK HOLMES: A CLASSIC CRIME TALE, adapted from the play of Ernest Dudley by Philip Harbottle. Ernest Dudley (the creator of Dr. Morelle) was married to the actress who was a stepdaughter of Ellie Norwood, the famous silent film actor who played Sherlock Holmes on stage many times. Dudley's familiarity with Conan Doyle's famous characters is very evident in this exciting story of blackmail and murder, as Sherlock Holmes pits his wits against his deadly enemy, Colonel Sebastian Moran, second-in-command to Professor Moriarty. NEW CASES FOR DR. MORELLE: CLASSIC CRIME STORIES, by Ernest Dudley. Cynthia Mason, a young heiress, lives with her violent stepfather, Samuel Kimber, who only holds control of her fortune while she remains unmarried. On announcing her engagement to Peter Lorrimer, a local writer, who is calling to take her away that same evening, she fears his reaction. Lorrimer arrives and goes to talk with Kimber in his study. Cynthia, meanwhile, carrying a suitcase, tiptoes downstairs, opens the front door, and leaves. But she's not in Lorrimer's car when he goes down to the gates after his interview with Kimber. Instead, she vanishes without a trace! Her confidante and friend Miss Frayle, secretary to the criminologist Doctor Morelle, tries to find her--and herself becomes a target for murder! Four classic crime stories resurrected for a brand new audience.

In the tradition of the old Ace Doubles (flip the book over to read the second volume), here's the tenth Wildside Mystery Double: THE RETURN OF SHERLOCK HOLMES: A CLASSIC CRIME TALE, adapted from the play of Ernest Dudley by Philip ...

The Philosophy of Sherlock Holmes

Arguably the most famous and recognized detective in history, Sherlock Holmes is considered by many to be the first pop icon of the modern age. Sir Arthur Conan Doyle's fictional detective has stood as a unique figure for more than a century with his reliance on logical rigor, his analytic precision, and his disregard of social mores. A true classic, the Sherlock Holmes character continues to entertain twenty-first-century audiences on the page, stage, and screen. In The Philosophy of Sherlock Holmes, a team of leading scholars use the beloved character as a window into the quandaries of existence, from questions of reality to the search for knowledge. The essays explore the sleuth's role in revealing some of the world's most fundamental philosophical issues, discussing subjects such as the nature of deception, the lessons enemies can teach us, Holmes's own potential for criminality, and the detective's unique but effective style of inductive reasoning. Emphasizing the philosophical debates raised by generations of devoted fans, this intriguing volume will be of interest to philosophers and Holmes enthusiasts alike.

The “Great Hiatus” is the term used by Holmes scholars to refer to the period of
time between Holmes's tumble off of Reichenbach Falls in the “Adventure of the
Final Problem” and his resurfacing three years later (in the chronology of Doyle's
stories) in “The Adventure of the Empty House.” During those three years,
Holmes was presumed dead and had gone deep undercover to trap all of
Moriarty's lieutenants. By the end of that story, he had succeeded in arresting the
last member of ...

Sherlock Holmes

The Adventure of the Dead Rabbits Society

"With great disbelief Cornelius J. Watson, a descendent of Doctor John H. Watson and his wife, Mary, nee Marsden, held the yellowed, dog-eared manuscript in his hands." Thus we are introduced to one of the greatest finds of the new millennium, the discovery of a manuscript of Doctor Watson’s; the finding of a previously lost adventure of the greatest detective ever to exist, Mr. Sherlock Holmes. All Holmes’ fans can rejoice in the discovery. The Adventure of the Dead Rabbits Society is Holmes at his best.

have no doubt that Sherlock Holmes, while living under the alias of Simon
Hawkes in New York City, recalled fondly more than once the Diogenes Club
back in London, the organization of which his brother, Mycroft Holmes, was one
of the founders. Holmes and his brother shared many consanguine traits, an
aversion to romantic entanglements and a general difficulty to form close
friendships being prime examples. Both shared too a desire at times to withdraw
into their own thoughts ...

Sherlock Holmes by Gas-lamp

Highlights from the First Four Decades of the Baker Street Journal

Sherlock Holmes was still an undergraduate when Squire Trevor pointed out the direction of his future life's work, telling him that all the detectives of fact and of fancy would be children in your hands.His prediction was right on the mark: so it was then, and so it remains more than a century later. Never mind that Trevor's name wasn't really Trevor, or that Holmes hid the name of his university. Or perhaps you do mind, as so many have before you. It was such a like-minded group of people who got together in 1934 to found the world's first Sherlockian organization, The Baker Street Irregulars. With the end of the Second World War came the opportunity to found a means of publishing their studies in Sherlock Holmes and the Sherlockian world, The Baker Street Journal. Long the first place the inquirer should look for answers to Sherlockian puzzles or the posing of new ones, The Baker Street Journal still flourishes, both as a journal of record of Sherlockian activities in America and throughout the world, and as the premier publication devoted to the writings about the Writingsand to keeping green the memory of the world's first consulting detective. The practitioners of the game have at their best offered learned works that they have written with their tongues planted firmly in their cheeks. Their tone has ranged from mock-heroic through the archly chiding to the playful, in prose and verse or in combinations of the two. Sherlock Holmes by Gas-Lamp is the first time that the best of these writings has been gathered in one place. Some of the prominent players of the game have included such luminaries in various walks of life as Christopher Morley, Franklin D. Roosevelt, T. S. Eliot, Vincent Starrett, Elmer Davis, Harry S. Truman, Franklin P. Adams, and Ellery Queen.

by Edgar S. Rosenberger Was Sherlock Holmes religious? Offhand, no. He
smoked,1 drank,a swore,3 gambled,4 took dope,5 and pursued women of
dubious virtue6 — the last not, as every reader knows, on the common earthly
plane, but in the intellectual stratosphere in which he lived. He once took part in a
barroom brawl,7 once threw a man over a cliff,8 once threatened to horsewhip a
man,9 gave another a black eye,10 five times burgled a house," and once, with
the aid of ...

Sherlock Holmes and the Limehouse Horror

In a play that both dramatizes and makes fun of the Sherlock Holmes stories, the great detective and Dr. Watson investigate a report of the Giant Rat of Sumatra and match wits with Professor Moriarty.

In a play that both dramatizes and makes fun of the Sherlock Holmes stories, the great detective and Dr. Watson investigate a report of the Giant Rat of Sumatra and match wits with Professor Moriarty.

Studi Perilaku Siswa Tentang Nilai-Nilai Kesusilaan

Studi Kasus Di DKI Jakarta

Survey of sexual behavior of high school students in Jakarta.

Survey of sexual behavior of high school students in Jakarta.