Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
This is a most unusual position for a non-profit art museum in Australia; nonprofit
art museums generally receive government funding of up to 70 per cent of
income. The funding model adopted follows the English model: a substantive
amount ...
"Connect is a four-level, four-skills American English course for young adolescents. Connect encourages students to connect to English through contemporary, high-interest topics and contexts, fun dialogs, and games. Each student's book includes grammar and vocabulary presentations and a multi-skills, graded syllabus"--Provided by publisher.
Connect, Second Edition, is a fun, four-level, multi-skills American English course especially written and designed for young adolescents. Workbook 3 provides additional reading and writing reinforcement of Student's Book 3. There is one Workbook page per Student's Book lesson. In the Check Yourself section, students assess their own performance. Answer keys are in Teacher's Edition 3.
Connect, Second Edition, is a fun, four-level, multi-skills American English course especially written and designed for young adolescents. The comprehensive, interleaved Teacher's Edition 4 provides step-by-step instructions to present, practice, and review all new language for Student's Book 4. It also features the audio scripts, optional exercises, and informative notes.
