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Mainstreaming Sustainable Architecture

Casa de Paja : a Demonstration

"Sustainable Architecture" is a term that groups together a number of approaches to architecture that choose materials and techniques that can be maintained for the long-term without exhausting non-renewable resources. Mainstreaming Sustainable Architectureillustrates a systems approach to design and construction in which the various components--such as passive solar techniques, earth air conditioning, vapor-permeable ceilings, and cellulose insulation--operate synergistically to achieve environmental goals. This case study ofCasa de Paja(House of Straw) demonstrates that many elements of sustainable architecture can be incorporated without sacrificing sophisticated design and without added expense. While no technical background is needed to understand the principles behind sustainable design, architects and engineers will find enough detail in the drawings and appendices to adapt these techniques to their own construction.

Mainstreaming Sustainable Architecture illustrates a systems approach to design and construction in which the various components--such as passive solar techniques, earth air conditioning, vapor-permeable ceilings, and cellulose insulation- ...

Marketing on the Internet

With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.

The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.

Social Media Marketing All-in-One For Dummies

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

If you need a guide through the social media maze, this book is just what you're looking for! Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind!

Social Media Marketing For Dummies

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back 8 books in 1 The Social Media Mix Cybersocial Tools Blogs, Podcasts, and Vlogs Twitter Facebook LinkedIn Other Social Media Marketing Sites Measuring Results; Building On Your Success

Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish ...

Social Media Marketing All-in-One for Dummies

This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line!

Social Media Marketing All-in-One For Dummies, Book + DVD Bundle

Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.

This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust!