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Strategies for Successful Writing, Concise Edition

A Rhetoric and Reader with NEW MyWritingLab Access Code Card

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Strategies for Successful Writing keeps instruction brief and to-the-point so that students spend less time reading about writing and more time writing. Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts. 0321920546 / 9780321920546 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader with NEW MyWritingLab Access Code Card Package consists of: 0205869203 / 9780205869206 NEW MyWritingLab Generic -- Valuepack Access Card 0205883109 / 9780205883103 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader 10/e

Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts. 0321920546 / 9780321920546 Strategies for Successful Writing, Concise Edition: A Rhetoric and Reader with ...

The Restless Universe

Understanding X-Ray Astronomy in the Age of Chandra and Newton

Carl Sagan once noted that there is only one generation that gets to see things for the first time. We are in the midst of such a time right now, standing on the threshold of discovery in the young and remarkable field of X-ray astronomy. In The Restless Universe, astronomer Eric Schlegel offers readers an informative survey of this cutting-edge science. Two major space observatories launched in the last few years--NASA's Chandra and the European Newton--are now orbiting the Earth, sending back a gold mine of data on the X-ray universe. Schlegel, who has worked on the Chandra project for seven years, describes the building and launching of this space-based X-ray observatory. But the book goes far beyond the story of Chandra. What Schlegel provides here is the background a nonscientist would need to grasp the present and follow the future of X-ray astronomy. He looks at the relatively brief history of the field, the hardware used to detect X-rays, the satellites--past, present, and future--that have been or will be flown to collect the data, the way astronomers interpret this data, and, perhaps most important, the insights we have already learned as well as speculations about what we may soon discover. And throughout the book, Schlegel conveys the excitement of looking at the universe from the perspective brought by these new observatories and the sharper view they deliver. Drawing on observations obtained from Chandra, Newton, and previous X-ray observatories, The Restless Universe gives a first look at an exciting field which significantly enriches our understanding of the universe.

I thank my agent, Jeanne Hanson, and my editor, Kirk Jensen, for seeing the
potential in an early draft of this book. Thanks to the copyeditor, Jane Taylor, for
catching several recurrently missed mistakes, and to the production editor,
Joellyn ...

Learning Smarter

The New Science of Teaching

This user-friendly reference presents easy-to-implement classroom applications to help increase teaching effectiveness and enhance student outcomes and includes specific tips for boosting cognition and improving test scores.

This user-friendly reference presents easy-to-implement classroom applications to help increase teaching effectiveness and enhance student outcomes and includes specific tips for boosting cognition and improving test scores.

The Venture Imperative

A New Model for Corporate Innovation

The Venture Imperativeis strongly practical in orientation…a must-read for those serious about launching a corporate venturing unit within their own company. -Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk? In this groundbreaking book, Heidi Mason and Tim Rohner-leading voices in venture strategy-prove that corporate venturing is thebestway to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office-a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D. Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: · Create a diversified portfolio of ventures to drive new growth opportunities · Optimally allocate people and capital · Recognize-and remedy-failing ventures at any stage · Keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development · Measure the results · Continuously innovate The authors also show how to utilize the proven Bell-Mason Venture Development Framework-derived from the time-tested best practices of successful new ventures-as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs. Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.

A New Model for Corporate Innovation Heidi Mason, Tim Rohner. appendix. c.
nanyang ventures's use of the bell-mason venture development framework The
Bell-Mason Venture Development Framework and Diagnostic was created by ...

The Business Plan Workbook

A Practical Guide to New Venture Creation and Development

One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business ...

Beyond the Business Plan

10 Principles for New Venture Explorers

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and ...