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The Handbook of Persuasion and Social Marketing [3 volumes]

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Social marketing and the law are similar in that they both seek to influence
human behavior for the public good. Social marketing (including education—cf.
Rothschild, 1999) involves the use of marketing concepts and techniques to
influence behavior in ways deemed beneficial for the targeted individuals and
society in general (cf. Andreasen, 2006, p. 91; Andreasen, 1994, p. 110). Often,
changing negative behavior is the goal (e.g., stop smoking), but sometimes the
goal is to prevent ...

The Importance of Learning Styles: Understanding the Implications for Learning, Course Design, and Education

Understanding the Implications for Learning, Course Design, and Education

This book provides a timely review of learning style research. It examines those approaches that purport to promote effective learning. It affirms the need for instructors and trainers to recognize the importance of individual learning differences and to use methods that help create a learning climate which increases the potential learning for all students or trainees regardless of their preferred way of learning. The ability to understand and to teach to the various learning styles of students is essential to improving the effectiveness of college-level education. In this book, Sims and Sims bring together significant research to aid academics and organizational trainers in understanding and applying learning style research and knowledge to program, course, and class development.

7 Adapting Faculty and Student Learning Styles: Implications for Accounting
Education William T. Geary and Ronald R. Sims Few disciplines can match the
commitment to change in educational practices that is evidenced in accounting.
The process of change in accounting education is distinguished by both the
breadth and depth of the effort. Organizations such as the American Accounting
Association, the American Institute of Certified Public Accountants, and the
Institute of ...

Cutting Costs: Successful Strategies for Improving Productivity

Successful Strategies for Improving Productivity

Addressing a topic of critical importance to every business, this book provides managers at all levels the tools to conduct a successful cost-cutting and productivity-improvement program. • Presents many topics applicable to all businesses, both manufacturing and nonmanufacturing • Describes examples of successful cost-cutting and productivity-improvement projects written by the consultants and managers who implemented them • Explains how to measure results of a cost-cutting and productivity-improvement program and reward positive efforts

Successful Strategies for Improving Productivity Fred H. Neu. Upfront efforts to
ensure that good work-planning and assignment techniques are used will help
prevent unproductive time. There are many instances where higher skill-level
and ...

Marketing in the 21st Century and Beyond: Timeless Strategies for Success

Timeless Strategies for Success, Condensed Edition

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.

A few years ago we published the highly successful four—volume set Marketing
in the 21st Centuiy. Drawing on insights from both the academic and practitioner
worlds, the set covered important issues related to global marketing, interactive ...

Abnormal Psychology Across the Ages [3 volumes]

In these three volumes, a team of scholars provides a thoughtful history of abnormal psychology, demonstrating how concepts regarding disordered mental states, their causes, and their treatments developed and evolved across the ages. • Explains historic views on disorders, including causes and treatments such as the belief that depression in women stemmed from "a wandering uterus," homosexuality being categorized a mental disorder, and the "treatment" of various disorders via blood-letting or lobotomy • Explains the advent of psychology/psychiatry/psychologists/psychiatrists; the Diagnostic and Statistical Manual of Mental Disorders (DSM), the fields' bible of mental disorders and treatments; the evolution of the field; and the political controversies it has faced since its inception • Examines controversial topics across time, ranging from human rights of the mentally disordered to multicultural views on what does and does not constitute a disorder

Common comorbidities include ADHD, mood disorders, perva- sive
developmental disorders not otherwise specified, stereotypic movement disorder,
and mental disorder due to general medical condition.3 EViDEnCE-bAsED
PsyCHologiCAl ...

A Student Guide to Climate and Weather

A comprehensive guide to the weather, climate, and their impact on human life. * Two chronologies, one on significant weather events in U.S. history and one on weather events throughout human history around the world * An extraordinary visual program filled with photographs, illustrations, diagrams, and tables * Numerous activities in each volume, including experiments, simulations, discussion questions, and problems * Extensive bibliography of print and online resources for further exploration * A complete glossary of key terms

A Student Guide to Health

Understanding the Facts, Trends, and Challenges

Presents different perspectives on diverse topics from media, family, and peer influences on body image to sexual behavior, diseases and disorders, mental health and wellness, and relationships from a scientific and wellness perspective.

Understanding the Facts, Trends, and Challenges Yvette Malamud Ozer. A
Student Guide to \ Understanding the Facts, Tren Yvette IVIaIamud Uzer, General
Editorv Georganna Leavesley, Volume Author A Student Guide to Health
VOLUME 1 ...

A Student Guide to Energy

This multivolume resource is an excellent research tool for developing a working knowledge of basic energy concepts and topics. * Includes interviews of teachers, students, and businesspeople in the renewable energy fields * Provides energy timelines charting the historic development of different energy sources * Offers 150 detailed Illustrations of electric vehicles and hydrogen fuel cells plus 50 tables, and charts of data * Presents a number of maps showing the global development of wind power, solar power, and geothermal power * A bibliography of print and online resources is included for further reading

John F. Mongillo. A STUDENT GUIDE Tl] ENERGY Vuluma 5: Energy Efficiency,
Eunsarvatiun, and Sustainability JnhnF Mnngilln ¢.€z:*:smea?.? A Student Guide
to Energy A STUDENT GUIDE TO ENERGY. Volume 5.

World War I: The Definitive Encyclopedia and Document Collection [5 volumes]

The Definitive Encyclopedia and Document Collection

Offering exhaustive coverage, detailed analyses, and the latest historical interpretations of events, this expansive, five-volume encyclopedia is the most comprehensive and detailed reference source on the First World War available today. • Provides comprehensive coverage of the causes of the war that allows readers to fully understand the complex origins of such a monumental conflict • Supplies detailed analyses and explanations of the events before, during, and after World War I, such as how the results of the war set the stage for the global Great Depression of the 1930s, as well as detailed biographical data on key military and civilian individuals during World War I • Includes a chronologically organized document volume that enables students to examine the sources of historical information firsthand • Covers all key battles, land and sea, and their impacts, as well as the critical technological developments that affected the war's outcomes

Conversely, the Japanese insisted that all rights should pass to Tokyo; China and
the West should trust Japan to make suitable subsequent restitution ... Breaking
the Heart of the World: Woodrow Wilson and the Fight for the League of Nations.

Social Media and Your Brain: Web-Based Communication is Changing How We Think and Express Ourselves

While society has widely condemned the effects on preteens and teens' natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits, and, as a result, decreasing their chances of achieving social and professional success. • Focuses on the effects of the Internet and social media overall on the specific groups most affected: ‘tweens, teens, and college students, individuals who take to the use of such modern communication methods naturally but who are also ill-equipped to use self-control to resist the instant gratification, constant distraction, and addictive behaviors that come with social media • Alerts readers to consequences of social media and Internet use of which they are likely unaware • Identifies practical solutions that can serve to counter the wide-reaching negative effects of excessive use of and reliance on social media

What is presented is a cluster of thoughts that are related, a pastiche of
sometimes interesting, interrelated ideas. The feeling I get in reading each
paragraph is one of scrolling down a Web-based search page to the next
promising prospect ...