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Publishing, Markets and Readerships
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
The emphasis throughout is on practical advice, based on the author's long experience as a publisher, as the author of more than a dozen published books and as a teacher of creative writing. This book is a guide to the intricacies of plotting. Michael Legat has written An Author's Guide to Publishing, Writing For Pleasure and Profit and The Nuts and Bolts of Writing.
Texts and Contexts
This book provides an accessible and much needed introduction to the diversity of multimedia appearing and proliferating in our society. The phenomenal growth of multimedia has given rise to debates on the role of technology, the skills required for their production and use, and the ethics and politics involved in these new embodied interactions.
This book provides an accessible and much needed introduction to the diversity of multimedia appearing and proliferating in our society.
penelitian akustik dan perseptual
Acoustic and perceptual explorations of Indonesian vowels.
Acoustic and perceptual explorations of Indonesian vowels.
Revised from the Isbd(s): International Standard Bibliographic Description Forserials
Revised from the ISBD(S): International Standard Bibliographic Description for Serials.
Revised from the ISBD(S): International Standard Bibliographic Description for Serials.
Consolidated Edition
This is the new edition of the first consolidated ISBD that was published in 2007. The first years of usage have led to interesting and useful corrections and additions. Many cataloguers and practitioners worldwide will welcome this updated first class tool, which is useful and applicable for descriptions of bibliographic resources in any type of catalogue.
This is the new edition of the first consolidated ISBD that was published in 2007. The first years of usage have led to interesting and useful corrections and additions.
International Standard Bibliographic Description
This is the new edition of the first consolidated ISBD that was published in 2007. The first years of usage have led to interesting and useful corrections and additions. Many cataloguers and practitioners worldwide will welcome this updated first class tool, which is useful and applicable for descriptions of bibliographic resources in any type of catalogue.
This is the new edition of the first consolidated ISBD that was published in 2007. The first years of usage have led to interesting and useful corrections and additions.
