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Social Marketing Environmental Issues

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

Clubs are required to meet two to three hours per week and have essentially two
types of activities that the children participate in — “ecological action” and “
ecological training." Ecological action activities includes things like recycling and
trash pickup. Ecological training activities are usually proposed by the national
secretariat and are designed to connect the students with their surroundings.
Additional insight concerning social marketing is offered by Archie, Mann and
Smith (1993).

Social Marketing, Influencing Behaviors for Good

Facts101 is your complete guide to Social Marketing, Influencing Behaviors for Good. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

CTI Reviews. CHAPTER OUTLINE: KEY TERMS, PEOPLE, PLACES,
CONCEPTS • Marketing • Upstream • target market • accessibility • Behavior
change • AMBER Alert • AdCouncil • Anchoring • Sanctuary • Situation • strategic
planning CHAPTER HIGHLIGHTS: KEY TERMS, PEOPLE, PLACES,
CONCEPTS Marketing: Marketing is.

Social Marketing Digital Book Set

No matter how many times I sing the praises of social media, no matter how many
case studies I present, company reps always give me an excuse of why they can't
jump in. They say they have no time, there is no ROI (return on investment), they
have no control, or there is no geographic boundary if they are local. If you say
you have no time to listen and to talk with people in your marketplace, then you
are saying that you have no time for your customers. You need to make time to be
 ...

Social Marketing Superstars

Social Media Mystery to Mastery in 30 Days

The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world. Cydney O’Sullivan has spent the last decade working with hundreds of business owners taking their business online. Sharing their challenges, she knew there had to be a better way, and sought out the success stories. In "Social Marketing Superstars", the first in a series on this topic, Cydney shares the results of her interviews with 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities utilizing technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.

Social Media Mystery to Mastery in 30 Days Cydney O'Sullivan. report for the
government that was quite complex and, frankly, not a lot of fun to do. It was very
hard for her and every year she came to me and asked, “Lois, would you help me
with my report?” I helped her, not because I ever expected to get anything from
her, just because it was the right thing to do. Well, I left ARCO to start my therapy
practice and on the side I was doing corporate training. One day the phone rings
and ...

Visual Social Marketing For Dummies

Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.

This book is your complete, in-depth guide to using the hottest visual social media sites to engage users, drive visitors to your website, and build your brand. Get started today!

Social Marketing for Public Health

Global Trends and Success Stories

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Government and Private Partnerships in Controlling Diseases and Promoting a
Healthy Lifestyle in Singapore Kavita Karan Social marketing involves
applications of commercial marketing techniques, with the influence of voluntary
behaviors as its core objective. In contemporary health-focused initiatives, the
use of mass media and community-centered prevention strategies are a
promising development, where empowerment of individuals and communities is
attempted to achieve ...

Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

good news is that selling social marketing programs is easier today than it's ever
been. A compelling body of case evidence has emerged over the past couple of
years1 and the mainstream popularity of services like LinkedIn and Facebook
have made social networks at least understandable to skeptics. In the same way
that America Online drove business adoption of the Internet 15 years ago,
consumer applications are creating business awareness today. But this doesn't
necessarily ...

A Manual for Culturally-Adapted Social Marketing

Health and Population

This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.

Chapter 2 What is Culturally-adapted Social Marketing (CASM)? Mithileshwar
Jha 'Why can't you sell brotherhood like you sell soaps?” (Wiebe, 1951–52) An
Indian non-government organisation (NGO), working for slum and street children,
used these children's inborn artistic talents to produce greetings cards with
paintings done by them. The profile of the child artist was mentioned at the back
of these nicely printed cards. After facing some problems in selling these cards
through ...

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Marketing. to. Healthcare: Challenges. and. Opportunities. Maria do Rosário
Cabrita Universidade Nova de Lisboa, Portugal Miriam Cabrita Universidade
Nova de Lisboa, Portugal ABSTRACT There is now an emerging view of health
care as a sector of the economy. The subject is increasingly gaining the interest
of policy makers and health care industry researchers as a way of modifying the
incidence and impact of unhealthy behavior and disease. Health-related social
marketing is ...

Social Marketing Casebook

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

Jeff French, Lucy Reynolds, Rowena Merritt. As we saw in Chapter 1 and 2,
understanding behavioural theory and using it to guide and interpret target-group
insight is a key approach in social marketing. In this chapter we look at a city-
wide intervention focused on helping people lose weight. Behavioural theory
helped in the understanding of what would move and motivate people to change
and how to diffuse innovation in terms of a social norms shift through a
population in the most ...