In order to recruit, motivate and retain an effective workforce, organizations must have an appropriate reward strategy. This practical and accessible text discusses reward management policies and strategies and examines the key components of the total remuneration package. The author evaluates the effectiveness of various elements of the renumeration package and relates this to theories of motivation associated with the individual and organizational performance. All aspects of reward management are discussed, including: * Performance related pay, equal pay and pay structures * Pension schemes * Management of the reward system * Renumeration packages for expatriate workers Providing a succinct introduction to the subject for undergraduate and MBA students of HRM and those taking the IPD Reward Management course, Reward Management will be of great interest to all HR professionals.
This book provides a succinct introduction to the subject for undergraduate and MBA students and those taking the IPD Reward Management course.
While communicating is a vital skill for managers at all organizational levels and in all functional areas, human resource managers are expected to be especially adept communicators, given the important interpersonal component of their roles. Practitioners and scholars alike stand to benefit from incorporating an updated and more nuanced view of communication theory and practice into standard human resource management practices. This book compiles readings by thought leaders in human resource management and communication, exploring the intersection of interests, theories, and perspectives from the two fields to highlight new opportunities for research and practice. In addition to covering the foundations of strategic human resource management, the book: offers a critical review of the research literature on topics including recruitment, selection, performance management, compensation, and development uses a communication perspective to analyze the impact of corporate strategy on human resource systems investigates the key human resource management topic of the relationship between a company's human capital and its effectiveness directly discusses the implications of communication literature for human resource management practice Written at the cross-section of two established and critcally linked fields, this book is a must-have for graduate human resource management and organizational communication students, as well as for high-level human resource management practitioners.
This book compiles readings by thought leaders in human resource management and communication, exploring the intersection of interests, theories, and perspectives from the two fields to highlight new opportunities for research and practice.
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketing Insights; Chapter 3 - Gathering Information and Scanning the Environment; Chapter 4 - Conducting Marketing Research and Forecasting Demand; Part 3 - Connecting With Customers - Chapter 5 - Creating Customer Value, Satisfaction, and Loyalty; Chapter 6 - Analyzing Consumer Markets; Chapter 7 - Analyzing Business Markets; Chapter 8 - Identifying Market Segments and Targets; Part 4 - Building Strong Brands; Chapter 9 - Creating Brand Equity; Chapter 10 - Crafting the Brand Positioning; Chapter 11 - Dealing with Competition; Part 5 - Shaping The Market Offerings; Chapter 12 - Setting Product Strategy; Chapter 13 - Designing and Managing Services; Chapter 14 - Developing Pricing Strategies and Programs; Part 6 - D elivering Value; Chapter 15 - Designing and Managing Integrated Marketing Channels; Chapter 16 - Managing Retailing, Wholesaling, and Logistics; Part 7 - Communicating Value; Chapter 17 - Designing and Managing Integrated Marketing Communications; Chapter 18 - Managing Mass Communications; Advertising, Sales Promotions, Events, and Public Relations; Chapter 19 - Managing Personal Communications - Direct and Interactive Marketing and Personal Selling; Part 8 - Creating Successfull Long-Term Growth; Chapter 20 - Introducing New Market Offerings; Chapter 21 - Tapping into Global Markets; Chapter 22 - Managing a Holistic Marketing Organization.
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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| 2018-35822-0009 |
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly
This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management.
Implementation of religious counseling for students at Islamic religious education centers in Indonesia.
Implementation of religious counseling for students at Islamic religious education centers in Indonesia.
