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Health and Medical Public Relations

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Crisis and issues management Most organisations will face unexpected and
suddenly media-sensitive issues, environmental and ethical concerns, threats,
pressure groups, public criticism, financial problems, or staff difficulties at some
time or ...

Brain-Based Parenting: The Neuroscience of Caregiving for Healthy Attachment

An attachment specialist and a clinical psychologist with neurobiology expertise team up to explore the brain science behind parenting. In this groundbreaking exploration of the brain mechanisms behind healthy caregiving, attachment specialist Daniel A. Hughes and veteran clinical psychologist Jonathan Baylin guide readers through the intricate web of neuronal processes, hormones, and chemicals that drive—and sometimes thwart—our caregiving impulses, uncovering the mysteries of the parental brain. The biggest challenge to parents, Hughes and Baylin explain, is learning how to regulate emotions that arise—feeling them deeply and honestly while staying grounded and aware enough to preserve the parent–child relationship. Stress, which can lead to “blocked” or dysfunctional care, can impede our brain’s inherent caregiving processes and negatively impact our ability to do this. While the parent–child relationship can generate deep empathy and the intense motivation to care for our children, it can also trigger self-defensive feelings rooted in our early attachment relationships, and give rise to “unparental” impulses. Learning to be a “good parent” is contingent upon learning how to manage this stress, understand its brain-based cues, and respond in a way that will set the brain back on track. To this end, Hughes and Baylin define five major “systems” of caregiving as they’re linked to the brain, explaining how they operate when parenting is strong and what happens when good parenting is compromised or “blocked.” With this awareness, we learn how to approach kids with renewed playfulness, acceptance, curiosity, and empathy, re-regulate our caregiving systems, foster deeper social engagement, and facilitate our children’s development. Infused with clinical insight, illuminating case examples, and helpful illustrations, Brain-Based Parenting brings the science of caregiving to light for the first time. Far from just managing our children’s behavior, we can develop our “parenting brains,” and with a better understanding of the neurobiological roots of our feelings and our own attachment histories, we can transform a fraught parent-child relationship into an open, regulated, and loving one.

Instrumental learning becomes the “how” part of reward-based or fear-based
memories to go along with the “what” part that we get from our associative
learning. For children exposed to insensitive caregiving, there are many
opportunities for ...

Strengthening Oral Healthcare Program for Primary School Children by Targetting High Risk Schools and School Children in Hulu Langat District

Health Psychology

A Psychobiological Perspective

Although it has been assumed since early recorded history that psycho logical factors influence health and illness, it has only been within the past few years that a group of investigators and clinicians with a shared interest in the application of psychological principles and techniques to health and illness has existed. Over this same period of time, a number of multi-author books on the topic of health psychology and an associ ated field, behavioral medicine, have been published. Although these books are major resources for the investigator and the clinician in the field, it is often difficult for students, both undergraduate and graduate, to learn the basics of health psychology from such books. Thus, Health Psychology: A Psychobiological Perspective was written to provide such basics. The need for such a textbook in health psychology became appar ent to the first author when he was searching for reading material for an undergraduate course in health psychology at McGill University. This book grew out of the course in health psychology, and its structure represents the course content. The purpose of the book is to present the theoretical, empirical, and clinical aspects of the rapidly developing field of health psychology. Data from a number of subdisciplines within psychology and the behav ioral and health-related sciences are integrated throughout each chapter in an effort to provide a balanced perspective. Health Psychology explores the development of the field and its research methodologies, theoretical models, and intervention possibilities.

If one suspected that riding a bicycle to work during rush hour resulted in a higher
risk of developing coronary heart disease (CHD), one might study individuals
with CHD and those without CHD and determine whether those with CHD rode ...

Creating a Healthy Life

As founder of the worldwide Inclusive Health(r) movement, Dr. Howard Murad has already helped millions around the world lead healthier and more fulfilling lives. Here he offers readers a chance to make real, positive changes by tapping into their own natural creativity. The author s deeply personal insights and stunning full-page color artwork are intended to help readers renew their passion for living and unlock their hidden potential for health, happiness, and financial success. The extraordinary, freestyle art make this a great display book or keepsake for anyone interested in renewing the energy and passions of youth."

As founder of the worldwide Inclusive Health(r) movement, Dr. Howard Murad has already helped millions around the world lead healthier and more fulfilling lives.

The Men's Health Diet

27 Days to Sculpted Abs, Maximum Muscle & Superhuman Sex!

For more than 20 years, Men's Health has been America's number one source of health, fitness, and weight loss information. Its editors have tested every workout, chowed down on every food, and consulted the top exercise and nutrition experts in the world. Now, this valuable expertise is boiled down into one plan that will revolutionize weight loss: The Men's Health Diet is a proven program backed by cutting-edge research that works with a reader's body to build muscle and shed pounds--in just 27 days. This unique program features 7 supersimple Rules of the Ripped--scientifically proven, breakthrough strategies that often run counter to standard "diet" advice (like Rule #7: Eat whatever you want at least 20 percent of the time!). Built around 8 "Fast & Lean" superfood groups, The Men's Health Diet is so easy, so effective, readers can't help but turn fat into muscle and stay strong and lean for life. Features include: 101 Tips That Will Change Your Life in 10 Seconds or Less; The Men's Health Muscle System exercise plan; and the 250 Best Foods for Men. Packed with easy-to-prepare recipes, hundreds of helpful tips, and weekly workout plans, this is the ultimate secret weapon for a stronger, leaner, more muscular body.

Packed with easy-to-prepare recipes, hundreds of helpful tips, and weekly workout plans, this is the ultimate secret weapon for a stronger, leaner, more muscular body.

Healthy Brain Aging: Evidence Based Methods to Preserve Brain Function and Prevent Dementia, An issue of Clinics in Geriatric Medicine

This issue examines what is a healthy aging brain and covers preventive measures for succesful cognitive aging. Topics covered include: A road map to healthy aging brain; Cardiovascular risk factors, cerebrovascular disease burden and healthy aging brain; Healthy aging brain: Impact of head injury, alcohol and environmental toxins; Healthy aging brain: What has sleep go to do with it?; Endocrine aspects of healthy aging brain; Healthy aging brain: Role of exercise and physically active lifestyle; Healthy aging brain: Role of nutrition and nutritional supplements; Healthy aging brain: Role of cognitive reserve, cognitive stimulation and cognitive exercises; Healthy aging brain: Impact of positive and negative emotions; Dementia risk predictor. Are we there yet?; Potential future neuroprotective therapies for neurodegenerative disorders and stroke; Healthy aging brain: Importance of promoting resilience and creativity.

This special issue of Clinics in Geriatric Medicine: ''Healthy Brain Aging:
Evidence Based Methods to Preserve Brain Function and Prevent Dementia,'' is
devoted to cognitive health, a major factor in ensuring good quality of life and
preserving independence in middle aged and older adults. As the readers of
Clinics in Geriatric Medicine are well aware, the United States population as a
whole is aging at an unprecedented rate. With that comes an increasing
incidence of disabling ...

Health Information System-II

Health Information Systems Inputs This chapter describes the five sources of data
used to construct the Health Information System and procedures used to link the
data Development of Methodology This chapter describes the methodology ...

Assessing the National Health Information System

An Assessment Tool

This Health Metrics Network assessment tool is intended to achieve more than simply assess the strengths and weaknesses of the elements and operations of a national HIS. The mere process of conducting the assessment reaches and engages all stakeholders in the system. In order to assist countries in this key activity Health Metrics Network has developed this assessment tool which describes in detail how to undertake a first baseline assessment. Some will interact for the very first time through the assessment process, which is intended to be both catalytic and synergistic. It should move stakeholders towards a shared and broader vision of a more coherent, integrated, efficient and useful system. The gap between the existing system and this new vision will be an important stimulus for moving to the next stage of planning national HIS reform. Such an assessment process can also be a mechanism for directly engaging stakeholders and for reinforcing broad-based consensus-building.

Assessing national HIS indicators [Table II] The boundaries of a national HIS are
not confined to the health sector alone and overlap with information systems in
other fields. In addition, data is required for various needs, including information ...