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Public Relations Writing: Form & Style

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

1001 Home Hints and Tips

Everything You Need for Creating and Maintaining a Safe, Secure, Clean, Attractive Home

Includes freatures on perfecting essential home-making skills from cleaning and coooking to caring for houseplants.

Includes freatures on perfecting essential home-making skills from cleaning and coooking to caring for houseplants.

Eksistensi hukum Islam dalam implementasi masyarakat madani di Indonesia

telaah korelasinya dengan piagam Madinah : laporan hasil penelitian

Health Psychology

A Psychobiological Perspective

Although it has been assumed since early recorded history that psycho logical factors influence health and illness, it has only been within the past few years that a group of investigators and clinicians with a shared interest in the application of psychological principles and techniques to health and illness has existed. Over this same period of time, a number of multi-author books on the topic of health psychology and an associ ated field, behavioral medicine, have been published. Although these books are major resources for the investigator and the clinician in the field, it is often difficult for students, both undergraduate and graduate, to learn the basics of health psychology from such books. Thus, Health Psychology: A Psychobiological Perspective was written to provide such basics. The need for such a textbook in health psychology became appar ent to the first author when he was searching for reading material for an undergraduate course in health psychology at McGill University. This book grew out of the course in health psychology, and its structure represents the course content. The purpose of the book is to present the theoretical, empirical, and clinical aspects of the rapidly developing field of health psychology. Data from a number of subdisciplines within psychology and the behav ioral and health-related sciences are integrated throughout each chapter in an effort to provide a balanced perspective. Health Psychology explores the development of the field and its research methodologies, theoretical models, and intervention possibilities.

If one suspected that riding a bicycle to work during rush hour resulted in a higher
risk of developing coronary heart disease (CHD), one might study individuals
with CHD and those without CHD and determine whether those with CHD rode ...

New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk ...

Setengah abad pergulatan etika pers

Historical development of the Council of Ethics of Indonesian Journalist Association on journalistic ethics to develop the freedom of the press in Indonesia.

Menurut pembawa acara, siaran tersebut adalah program pendidikan khusus
bagi orang dewasa. Pertanyaannya ... Siapkah orang tua melarang anak-
anaknya untuk tidak menonton acara yang khusus ditujukan bagi orang dewasa
? Penulis ...