"Professor Lasswell has made a most important contribution to the study of war. Basing his essay upon the thesis that modern war must be fought on three fronts, the military, the economic and the propagandist, he has given a comprehensive account of the direction of the third front in the World War. His bibliography is extensive, including more than a hundred books and articles of recent date upon the specific propaganda of the World War, or in general discussion of public opinion inspired by it." (New Republic, 1927) Harold D. Lasswell's thesis offers a general theory of the strategy and role of propaganda within a military campaign. While the examples focus on the First World War, the principles and patterns carry over to modern day warfare, politics, business, and social movements. We undergo a constant barrage of overt and covert propaganda, which can only be effectively countered by recognizing it and understanding its function. This well-written book is both objective and discerning while explaining how and why propaganda works. This reprint includes two supplemental papers, "Propaganda behind the lines," by Maj. C. J. C. Street, and "Control of propaganda as a psychological problem," by Prof. Edward K. Strong, Jr., both referenced in Lasswell's text.
This well-written book is both objective and discerning while explaining how and why propaganda works. This reprint includes two supplemental papers, "Propaganda behind the lines," by Maj.
Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises. Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.
Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.
Thoughts of Haji Abdul Malik Karim Amrullah, a prominent Indonesian author and ulama, on Islamic ethics.
Thoughts of Haji Abdul Malik Karim Amrullah, a prominent Indonesian author and ulama, on Islamic ethics.
In this thesis we used a multifaceted approach to analyzing depression in psoriasis, by investigating Health Related Quality of Life (HRQoL), depressive symptoms, clinical depression and antidepressant use, using various data sources and ...
Corporate Social Responsibility (CSR) adalah sebuah program yang mengimplementasikan tanggung jawab sosial perusahaan kepada masyarakat luas. Namun demikian, CSR bukan sekadar aksi filantropi dan charity semata, tetapi lebih luas dari itu mencakup seluruh aspek sosial, lingkungan, bahkan ekonomi. PENEBAR SWADAYA
PERENCANAAN lEMBAGA Mobilisasi Sumber Daya lokal Peningkatan
Kapasitas • Peningkatan Akses • Mengembangkan Jaringan • Peningkatan
Kesehatan • Peningkatan Pendidikan • Penyadaran lingkungan • Komersialisasi
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