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Strategic Communications Planning for Effective Public Relations and Marketing

Facts101 is your complete guide to Strategic Communications Planning for Effective Public Relations and Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

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Genwäg för enfaldigt folk uti handel af wahru-wigt i pund och marker. Örebro, trykt hos Johan Pehr Lindh, 1786

Keywords: composition, Brain Based Learning, composition education.

Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students

Research Paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, course: Management, language: English, abstract: This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have a clear idea about the factors which are affecting the choice of mobile phones. In order to get more market share and win whole hard of the potential consumers and stakeholders they have to design, produce, communicate and promote the mobile phone in the best possible manner. This study aims to find out the factors which are affecting the choice of a particular mobile brand when a purchase decision is made with reference to Sri Lankan university students. The primary data was collected through an online-based questionnaire sent to randomly selected students who are following any program of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors which are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.

Research Paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, course: Management, language: English, abstract: This study gives an insight into the mobile ...