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Organizing for effective public affairs

how companies structure the corporate unit

TABLE 4: VERTICAL REPORTING RELATIONSHIPS OF CORPORATE PUBLIC
AFFAIRS UNITS (Continued) Title of Head of Unit Executive to Whom Head of
Unit Reports, with Additional Steps upward to Chief Executive Level Manager, ...

The Effective Public Manager

Achieving Success in Government Organizations

The Effective Public Manager Thoroughly revised and updated, the fifth edition of The Effective Public Manager offers public administrators and students a classic resource and a highly-accessible guide to the fundamentals of leading and managing public organizations. In this new edition the authors cover the key areas of the field and present in-depth analysis through the strategic use of fresh case studies and real-world examples. The book is designed to give real-world managers and aspiring managers the information and tools needed to meet the demands of their jobs directly rather than working around the constraints of government. The Effective Public Manager offers a proven approach to implementing efficient management tools in a dynamic political, organizational, economic, and technological context. New to this edition Information on the transformation of media, both traditional and social An analysis of the changing nature of work and privatization trends An examination of national security and the current thinking regarding accountability, transparency, and crisis communication An online instructor's guide, which includes discussion questions and updated PowerPoint slides

Kelman, S. Making Public Policy: A Hopeful View of American Government. New
York: ... Lee, M. “Reporters and Bureaucrats: Public Relations Counter-Strategies
by Public Administrators in an Era of Media Disinterest in Government.” Public ...

Effective Personal Communication Skills for Public

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.

Effective Corporate Relations

Applying Public Relations in Business and Industry

Written by seasoned public relations professionals, Effective Corporate Relations provides practical information for both management & public relations professionals on what can be achieved through corporate relations, how, & at what cost. The book gives invaluable advice on corporate strategy, building an international reputation, marketing communications, financial public relations, employee communications, local community & government public relations, & planning.

The book gives invaluable advice on corporate strategy, building an international reputation, marketing communications, financial public relations, employee communications, local community & government public relations, & planning.

Effective Media Relations

How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

He then spent six years as head of government relations and corporate public
affairs for Ford Motor Company Limited before becoming an independent
consultant to a number of leading companies and organisations and has trained
many ...

Cutlip and Center's Effective Public Relations

Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.

Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.

Cutlip and Center's Effective Public Relations: International Edition

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Effective Personal Communication Skills for Public Relations

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation.

Effective Public Relations and Media Strategy

This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES  Provides teaching aids for easy understanding of the subject such as points to remember and review questions  Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.

Corporate Public Relations Vs M Corporate Communications 8 —I CONTENTS
Concept of Corporate PR Corporate Communictions Vs Corporate PR Proactive
PR and Reactive PR Corporate Identity and Corporate Image Corporate ...